Marketing Pencil

INDEX †¢ Acknowledgement †¢ Executive Summary †¢ Introduction to the market †¢ Definition to the marketing plan †¢ Impact of Environmental factors †¢ Marketing Plan for pencils †¢ Category analysis †¢ Current market situation †¢ Customer analysis †¢ Marketing strategy †¢ Product development process †¢ Brand name, Brand equity, Brand image †¢ Segmentation and Targeting †¢ Profile of rural market in general †¢ Marketing Mix and Integrated Marketing Communication †¢ Conclusion ACKNOWLEDGEMENT We extent our thanks to Mrs. Saima Hussain faculty guide who has given me moral support to do my project work.We also extend our thankfulness to our beloved parents and friends for their continuous encouragement at every moment It is our privilege to express our profound in deftness, deep sense of gratitude to our facility guide who had trusts in our ability in assigning us such an important and interesting project and also for allotting time for discussing and clarifying issues related to this project. EXECUTIVE SUMMARY A marketing plan is a written document that contains the guidelines for the business centers and allocation over the planning period. This project is made on the basis for the marketing plan for the pencils.In our project our company is i. e. , of Torres are introducing their new pencils product. The names of the pencils are the ‘Shesham pencils’. If our company introduces new pencils and have to sell it in the market then we have to firstly write down a market plan for it. That means we have to analyze the current market situation i. e. ? We have to analyze the impact of the micro environment, macro environment. ? We have to analyze the needs of the consumers and then do segmentation, target and positioned the market. ? We have to do surveys for knowing the needs of the peoples.The more concise a marketing plan is the better it will serve you. These are the guideline s for writing a strategic marketing plan that meets the specific requirements of your business. We will take you through the development process step-by-step with easy to follow planning sheets to lead you through each stage. After that we have to choose different modes of communication for the sale, promotion of our product. The format includes a fully developed sample plan and is designed to meet the needs of most types of businesses although the emphasis on different aspects of the plan will vary from one business type to another.MARKET PLANNING FOR THE PENCILS (SHESHAM PENCILS) INTRODUCTION:Bangladesh is always said a country of villages and it is fact as Bangladesh 60% of population lives in villages, and it is said that rural market has been growing at five times the pace of the urban market more government rural development initiatives have been seen to increase rural markets. MARKET: Traditionally, a market was a physical place where buyers and sellers gather to buy and sell goods. Economist describes a market as a collection of buyers and sellers who transact over a particular Product or product class.Manufactures go to resources, marketer buy resources and turn them into good and services. MARKET PLANNING: It is well and good to include marketing in your business and a lot a few hours a day to do marketing tasks. But if we do not organize our market plan our efforts won/t get nearly as far as putting . Marketing plan in writing gives you a guideline to work from and it provides goal to strive for and it organize all those creative ideas you have floating around your brain. Firms that is successful in marketing businesses starts with marketing plan.Marketing plan cannot be made without involving many people into it. No matter what kind of feedback you get from all parts of your company. This is as important because it take all aspects of your company to make your marketing plan. Your key people can provide realistic impact on what’s achievable and how achievable and how your goals can be worked out. From all the things we can concluded that market plan is very necessary for the successful running of any business operation and to achieve various goals of the business operations in a right manner and in right ways.DEFINITION OF MARKETING PLAN: ‘A marketing plan is a written document containing the guidelines for the business centers marketing programs and allocation over the planning period’ THE IMPACT OF ENVIRONMENTAL FACTORS: There are two keys perspectives on the marketing environment. , namely the micro environment and macro environment: MICRO ENVIRONMENT: This environment influences the organization directly . It includes suppliers that deal directly and indirectly with consumers and customers and other local stake holders. Micro environment tends to suggest the small but this can be misleading.In context, micro describes the relationship between firms consumers and customers directly or indirectly, and ot her local stakeholders. This includes all factors that can influence an organization, but that are out of their direct control. A company does not generally influence any laws (although it is accepted that they could lobby or be part of a trade organization). It is continuously changing, and the company needs to be flexible to adapt. There may be aggressive competition and rivalry in a market. Globalization means that there is always the threat of substitute products and new entrants. The wider nvironment is also changing, and the marketer needs to compensate for changes in culture, politics, economics and technology. All factors that are internal to the organization are known as the ‘internal environment'. They are generally audited by applying the ‘Five Ms' which are Men, Money, Machinery, Materials and Markets. The internal environment is as important for managing change in the external environment. As marketers we call the process of managing internal change is calle d internal marketing. MACRO ENVIRONMENT: Macro environment includes all the external factors that affect our product .The macro environment includes the factors like technology, political, geographical, and ecological and socio cultural factors that have an impact on the manufacturing of the product. In the manufacturing of pencils we have to keep in the mind that the sociological environment, the society has been changed and due to this the needs, demands of the customers are also changed. Different kinds of pencils are made according to the need and standards of the peoples. Now a high class person wants pencils which are of high quality and provides better services. The middle class peoples want a pencil that are of low price and is not very expensive.So manufacturer produces the pencils in keeping all these things in mind. The pencils are produced with accordance of the new technology. MARKET PLAN FOR PENCILS: If our company introduces new pencils and have to sell it in the mark et then we have to firstly write down a market plan for it. That means we have to analyze the current market situation i. e. ? We have to analyze the impact of the micro environment, macro environment. ? We have to analyze the needs of the consumers and then do segmentation, target and positioned the market. ? We have to do surveys for knowing the needs of the peoples.The more concise a marketing plan is the better it will serve you. These are the guidelines for writing a strategic marketing plan that meets the specific requirements of your business. We will take you through the development process step-by-step with easy to follow planning sheets to lead you through each stage. After that we have to choose different modes of communication for the sale, promotion of our product. The format includes a fully developed sample plan and is designed to meet the needs of most types of businesses although the emphasis on different aspects of the plan will vary from one business type to anoth er.PROCESS OF MARKET PLAN CATEGORY ANALYSIS: The product of our company is the pencils. Our company is introducing a new product of Torres pencils with new unique features, and size. Our company is providing better and unique features to our customers. The competitors of our company are the other pencils stores like, GOLDFISH pencils, and DOLLAR pencils. MARKET SURVEY/ CURRENT MARKET SITUATIONS: Market survey is the first step in the market planning . Our Company conducted the market survey for knowing ? The need in the current market situation. To analyze what are the different kinds or types of pencils which are present in the current time in the market. ? The different kinds of features of the pencils, their prices. NEEDS, WANTS AND DEMANDS OF THE CUSTOMERS: The market plan will be started before the manufacturing of the particular product. If we have to make any kind of pencils products, we have to analyze the needs, demands and wants of the customers. Needs are the basic human requirements. Needs are then converted into wants. Demands are the wants for specific products backed by the ability to pay.We start our market plan by analyzing that whether there is a need; want among the customers for the pencils we decide to manufacture and for that we conduct survey, market research for knowing the needs of the customers. For that we have to visit the schools, and may know the needs of the children by Putting them questions and having their suggestions that what kind of pencils they want for writing ,and knowing from them that what are the difficulties they get from their previous pencils while writing. We need to have different types of people which are using pencils to know their needs.After collecting all the information we have to get a result for knowing the needs, wants, and demands of the customers and get ready for making pencils according to the needs wants and demands of the customers. COMPETITOR ANALYSIS: The analysis of the competitor is very import ant aspect because through it we come to know that that our competitor is. The main competitors of our pencils are the other pencils company like GOLDFISH pencils and DOLLAR pencils which are having good position in the market. Our company has to include all those factors in our pencils by which our product look unique and different.Determining the â€Å"Marketing Mix† Product Price Promotion Distribution Goldfish Rs 5 High High Dollar Rs 4 Average Average CUSTOMERS ANANLYSIS: Our Company is targeting different types of customers according to their needs and wants. We are targeting the students of school, colleges. E. G—–Children’s like pencils having shapes of toys and other attracting things.The persons who have to work in the offices like simple pencils . Other professionals like different kinds of pencils so pencils are made according to the needs and wants of these different consumers. ESTABLISHING OBJECTIVES: The main objectives of our company are a s follows: ? To provide better services to our customers. ? To provide quality pencils to our target customers at the reasonable prices. ? To build a good image in the minds of our customers. ? To increase sales of our product. ? To generate revenues and profits by the sale of our pencils.MARKETING STRATEGIES: For the introduction of new product in the market we have to develop a preliminary strategy plan for introducing our new pencils in the market. The plan consists of three parts. 1. First part describes target market’s size, structure, and behavior of the planned product positioning and sales, market share, and profits and the goals sought in the few years by our product. Therefore the target market for our pencil is mainly the children’s of schools and colleges. We will analyze the benefit which comes out by the sale of the pencils. 2. The second part outlines the planned price, distribution strategy, and marketing budget for the first years. This part describes that what are the features or special points of the pencils which we have to made . In it we determine the prices of our different kinds of pencils. Like we determine that the cost of our pencil is Rs 2 each but if the customers buy the box there cost will be of Rs 8. 00 with a sharpener and eraser free. In it we also determine the different kinds of expenses which are to done for the introduction of our pencils in the market.Like the expenses done on the sale, promotion, advertisement of pencils in print media. That what are the profits which come to us by the sale of the pencils. As we see that during the first year a substantial amount will be spent on marketing research by audits and consumers panel data to monitor market reaction and buying rates. The entire budget is made in keeping eye on all these things. 3. The third part of the market strategy plan describes the long run sales and profits goals and market mix strategy over time. As we see that our products would be selling at a very good rate and giving us lots of profits.So we can invest more and more money in it and tries to improve the quality of our pencils by adding new features in it . We will make the product mix and decided to make new kinds of pencils with new innovations and additional features. Market strategy plan is very essential in the business for the proper allocation of revenues, expenditure from the product. It determines all the expenditure done for the sale of our pencils in the market. It also describes that to which segment of the customers we have to sell our pencils and at what price. MANAGING THE DEVELOPMENT PROCESS:Up to now the product has existed in only as a word description. The next step involves the jump in the investment that dwarfs the cost incurred in the earlier stages. At this stage the company will determine whether the product idea can be translated into a technically and commercially feasible product. In this step we have to make our ideas, plans about the pen cils in truth. In other word we make our pencils according to needs and demands of the customers. PRODUCT DEVELOPMENT: The development of the pencils starts at this step. The jobs of translating target customers requirement are helpful in making of our pencils.We analyze all the collected data from different kinds of customers and make our pencils according to their needs. E. g. The customers have said that they faces a lots of problems during writing because their pencils do not work properly, the points of the pencils get damaged during their writing time due to which they faces a lots of problems. From this we get an idea to use that kind of lead in our pencils which is of high quality and would not get damaged while writing. We adopt the quality function method for manufacturing of our pencils. We develop a pencils according to view taken by the peoples during market research.PRODUCT MIX: In product mix we include that what are the additional benefits that we are providing to ou r customer along with our original products i. e. , in it we can provide some additional services to our customers along with our pencils. We can give customer free sharpener and eraser with the one box of pencils. Along with one pencils peoples gets a free attached eraser. By adding these additional things in our pencils the customers get happy, and it will definitely results in the increase of the customers loyalty towards our product. It will also be helpful in retaining the attention of the customers towards our product.PRODUCT STRENGTHS AND WEAKNESS: Product strengths and weakness describes the strengths of our pencils that what makes our pencils different from other pencils and what is our weaknesses when compared with others. STRENGTHS OF OUR PRODUCT; We should add what kind of features in our pencils that should act as strength of our pencils. We raise the length of our pencils, and provides different shapes of pencils which distinct our pencils different from others pencils . The offer of giving a free sharpener and an eraser is also helpful in attracting the consumers towards our product.As more and more customer are getting our pencils , these all results in increasing sale of the product and increasing revenues of the company. WEAKNESS OF OUR PRODUCT Our company should also analyze the weakness of our product: The main weakness may comes during the sale of the pencils that when we offer a free eraser and sharpener with our pencils whether the company may faces a lot of expenditure. These activities involve the wastage of money by the company. The pencils of other companies like GOLDFISH Pencils and DOLLAR Pencils are the main competitors of our company.Our company has to add the extra features in our product so that our product gets a different position as compared to our competitor’s product. PRODUCT LIFE CYCLE MANAGEMENT AND NEW PRODUCT DEVELOPMENT- In the product life cycle management we can describes the product and determines for how muc h time we should sale our product in the market, whether for a long time or for short period of time. A company positioning and differentiation strategy must change as the product, market, and competitors change over the product life cycle.To say that the products have a life cycle it asserts four things: 1. Product has a limited life. 2. Product sale pass through distinct stages and each positioning asserts different challenges, opportunities and problems to the seller. 3. Profits raises and fall at different stages of the product life cycle. 4. Product required different marketing, financial, manufacturing, purchasing and human resource strategies in each life cycle stages. Product life cycle of the pencils depends upon the needs of our customers that for how much time our product should remain in the market.If our pencils do not satisfy the needs of the customers it may comes in the decline stage that results in the extinction of our pencils in the market. Because the customers a re not satisfied by our products their demand gets changed due to which our pencils comes in the decline stage. INTRODUCTION: At the introduction period there is the slow sale growth of the pencils. At this stage the profits are nonexistent because of the heavy expenses of product introduction. In this phase the customers are not much aware about our pencils.Large amount of advertisement expense, discounts are given by our company to create awareness of the customers towards our pencils. GROWTH: Rapid market acceptance and substantial profits improvements at growth the product is selling at a high rate. MATURITY: A slowdown in the sale growths shows the maturity period. As the sale of our pencils are not undergoing up to the mark. The customers are now not satisfied by our pencils, the pencils do not function according to their needs, which results in the slowdown in the sale of our pencils. The sale declines with the arrival of competitors in the market.It may seen that if the new company may introduce a new pencils with new and better features it will results in the decline in the sale of the pencils of our product. DECLINE: Decline shows the downward drift and profits erode. At this point the profit from the existing product comes to zero. This stage comes due to the arrival of new competitors in the market and when the customer satisfactions from our pencils are not up to the mark. This stage may come when our pencil do not gives full satisfaction to the consumers. Decline may also comes when the taste and preferences of the consumers gets change.If the decline stage may come in the existing product life it is good for our company to develop a new product according to the needs of the peoples and providing better services to the customers. BRAND NAME, BRAND EQUITY AND BRAND IMAGE: Brand is the name ,term, sign, symbol or design or the combination that tends to the goods and services of one seller or group of seller and to differentiate them from others tho se of competitors. A brand is the thus product or service that add dimensions that differentiate it in some way from others products or services designed to satisfy the same needs.These differences may be functional, rational, or tangible related to product performance of the brand. We give our pencils as the name’ ‘SHESHAM PENCILS’ it’s a new product of Torres pencil company. Branding may helps the consumers to identify our product . The consumers starts finding about the brand satisfy their needs and which ones do not. The brand name can be protected through registered trademarks, and packing can be protected through copyrights and designs. SEGMENTATION AND TARGETING MARKET SEGMENTATION Market segmentation is one of the steps that go into defining and targeting specific markets.It is the process of dividing a market into a distinct group of buyers that require different products or marketing mixes. A key factor to success in today's market place is findi ng subtle differences to give a business the marketing edge. Businesses that target specialty markets will promote its products and services more effectively than a business aiming at the â€Å"average† customer. Opportunities in marketing increase when segmented groups of clients and customers with varying needs and wants are recognized. Markets can be segmented or targeted using a variety of factor. The bases for segmenting consumer markets include: Demographical bases (age, family size, life cycle, occupation) †¢ Geographical bases (states, regions, countries) †¢ Behavior bases (product knowledge, usage, attitudes, responses) †¢ Psychographic bases (lifestyle, values, personality) A business must analyze the needs and wants of different market segments before determining their own niche. To be effective in market segmentation keeps the following things in mind: †¢ Segments or target markets should be accessible to the business †¢ Each segmented gro up must be large enough to provide a solid customer base. Each segmented group requires a separate marketing plan. Large companies segment their markets by conducting extensive market research projects. This research is often too expensive for small businesses to invest in, but there are alternative ways for to a small business to segment their markets. A small business can do the following to gain knowledge and information on how to segment their markets: 1. Use secondary date resources and qualitative research. You can use the following resources for external secondary data: o Trade and association publications and experts o Basic research publications External measurement services 1. Conduct informal factor and cluster analysis by: o Watching key competitors marketing efforts and copying them. o Talking to key trade buyers about new product introductions o Conducting needs analysis from qualitative research with individuals and groups. There are many reasons for dividing marketin g into smaller segments. Any time you suspect there are significant, measurable differences in your market you should consider market segmentation. By doing this you will make marketing easier, discover niche markets, and become more efficient with your marketing resources.TARGETING: By doing the segmentation we target the consumers where we have to sell our pencils. The main target are the school children’s and college student and there teachers and professors. In it we have to remain aware of our competitors in order to take competitive advantage and we should be also aware about the consumers who would be buying our product. Why our Company go to rural market? The cost of going global is very high, and it is difficult to gauge markets in other countries. It is better to target the rural market as it is growing by the day.Today rural markets are as critical as urban markets. The rural markets provide better opportunities. In village vast competition exists. Different compan ies come with different flavors. So people have ample choice. With only around 100000 of the 638667 villages tapped so far there are huge potential and market areas. So we get high percentage of total market though profit margin is less. Now a day’s villager also spends on luxury & comfort products. After all Dettol is a one type of necessity product. As it plays a role of anti-septic medicine.Media also plays an important role in promotion of goods. The growing reach of the electronic media has created a huge change in the lifestyle of rural consumer. Profile of rural market in general:- The rural market of Pakistan is large and scattered, in the sense that it consist of over 63 core consumers from 6, 38,365 villages spread throughout the country. Nearly 60% of the rural income is from agriculture. Hence rural prosperity is tied with agricultural prosperity. During the harvest season, the demand for consumer goods in village goes up.The population securing income from non-ag ricultural sector is now increasing due to rural development programs. The consumers in the village areas do have a low standard of living because of low literacy, low per capita income, social backwardness, low savings, etc. The rural consumer values old customs and traditions. A change is beginning to take place in their outlook because of growth in literacy rate and mass media in the rural areas. Rural consumers have diverse socio-economic background. This is different in different parts of the country. This brings diversity among rural customers and market.The demand pattern of the rural consumers is fast changing. There is new and growing demand for toiletries, ready-made garments, cosmetics, packaged foodstuffs, etc. this change is due to increase in rural income. The infrastructural facilities like roads, warehouses, communication system, and financial facilities are inadequate in rural areas. Hence physical distribution becomes costly due to inadequate infrastructural facili ties. The saving habit of the rural community is increasing in the recent years as a result of the efforts put by co-operative and commercial banksMarketing Mix: PRODUCT: A business needs to consider the products that it produces and the stage of the product life cycle that a product is at. Marketing strategies will vary according to the type of product and its stage in the life cycle. 1. Pencils are very convenient to use and will be easy for customers also to use this product. 2. By providing good quality of Pencils, students will be attracted towards writing and will also be encouraged. 3. Pencils are available in different colors, so a person has choices to select various types in one particular product. . Pencils are available in different prices, so people can buy it as per their affordability. [pic] PLACE: This generally refers to the physical locations of product sales as well as the methods of distribution. However, it is also considered to be the â€Å"place† or â⠂¬Å"position† in the market of the product; refer to information below. Businesses need to make many decisions related to â€Å"place†: access, parking, competition, physical location etc. It’s the most important P in the pencil wars — Place. And nothing evokes more passion in distribution.We have chosen the different zones especially south schools and colleges and west zones as keen interest is shown by nearby villages of it. We had chosen these places due to following reasons: In these areas literacy rate is better than other areas. â€Å"So WHERE THERE IS WILL, THERE IS A WAY†. As people living in this area have mostly standard income so they can purchase our product â€Å"pencils† as they are cheaply and in a better way available. There is a lot of scope of expansion as these areas are surrounded by various other villages so great scope of expansion is there.PRICE: Most businesses use a â€Å"cost plus† method for setting the price s of their products. This involves determining unit production costs and then adding in a profit margin. However, many other factors are involved. Consider â€Å"perceived price† (what you think consumers will be prepared to pay), demand elasticity (is it elastic or inelastic? ), competitors' pricing (can you afford to undercut their prices? ), pricing objectives (what do you want to achieve increased market share? increased profits? market leadership? etc. ) Example:Price is the only factor which decides the presence of the product in the rural market. As people are having standard purchasing power, low income or high group of income persons etc. can afford Shesham pencils as they are available cheaply and in a better way. Hence keeping all the dynamic factors we have decided to go for penetration pricing for our product. We have decided to go with the application of penetration pricing as the people in the rural area are having low income, low purchasing power and we are ne wly entering the market. The pricing will be in way: Small pencils: 1 pencil = RS. . /- 10 pencils of pencils box = RS. 9/- Large pencils: 1 pencils = RS. 4/- 10 pencils of pencils box= RS. 16/- PROMOTION: Promotion is said to be the vital for all companies until now the promotional tools have been acted as the targeting tool used to attract huge demand for rural people and also huge demand for company’s product. The promotional strategies are as follows:- A new innovative broad aspect followed by me to attract huge attraction towards my product will be the use of tree borders. e will make use of tree borders as in rural areas mostly there are villages surrounded by huge and number of trees, so the hoardings at tree border will definitely attract huge demand. We will be putting hoardings on retail shops so that whenever the customer comes over the shop they should easily come to know about the arrival of new Pencils i. e. â€Å"name of the pencils† in the market. We w ill also promote my product through wall paintings. As wall paintings lasts for longer time and through this maximum customer can be attracted.There are some other strategies also like, The role of the influencer or influencing communication cannot be ignored as far as rural Pakistan is concerned. The advertisements that revolve around this very strategy actually depend on the influence of different influential people and/or events in the villages to put across the message powerfully with more effect and purchase intention. An example of this kind of advertisement may be brand endorsement by any influential person in the village like the ‘Intellectual Chaudary’ or the ‘school master’. Events like different festivals and different games and sports competitions actually have a high participation level in the rural Pakistan, as other sources of entertainment are very less in those areas. So, these events and shows offer great opportunity to reach rural Pakist an cost effectively. Different brands sponsor different events and shows in rural villages, which is actually a cost-effective way to advertise with the participatory strategy. Many brands are venturing into different ways to educate their rural consumers about their brands and their usage through different shows and events.This kind of initiatives actually creates huge awareness about the brand among the interested people in the rural Pakistan. Different health related advertisements like Polio awareness and AIDS awareness programmes involve a ‘show-n-tell’ strategy of advertising. It includes Press and print, TV, Cinema, Radio, and Point of purchase and Outdoor advertisement. Reach of formal media is low in rural households (Print: 18%, TV: 27%, Cinema: 30%, and Radio: 37%) and therefore the marketer has to consider the following points: English newspapers and magazines have negligible circulation in rural areas.However local language newspapers and magazines are bec oming popular among educated facilities in rural areas. It has made a great impact and large audience has been exposed to this medium. Organizations have been using TV to communicate with the rural masses. Lifebuoy, Lux, Dalda oil etc. are some of the products advertised via television. Many consumer goods companies and fertilizer companies are using these TV channels to reach the rural customer. Radio reaches large population in rural areas at a relatively low cost. Example: Colgate, Brite total, Shan Masala industries are some of the companies using radio communication programme.The farmers have a habit of listening to regional news/agricultural news in the morning and the late evening. The advertisement has to be released during this time to get maximum coverage in rural areas. Another advantage is that the radio commercial can be prepared at short notice to meet the changing needs of the rural folk. Example: Release of a pesticide ad at the time of outbreak of a pest or diseas e in crops. [pic] This form of media, which includes signboards, wall painting, hoarding, tree boards, bus boards, dealer boards, product display boards etc. , is cost effective in rural areas.Symbols, pictures and colors should be used in POPs meant for rural markets so that they can easily identify the products. Generally rural people prefer bright colors and the marketer should utilize such cues. Display of hangings, festoons and product packs in the shops will catch the attention of prospective buyers. However a clutter of such POP materials of competing companies will not have the desired effect and is to be avoided. It is a way of passing on information relating to goods or services for sale, directly to potential customers through the medium of post. It is a medium employed by the advertiser to bring in a personal touch.In cities lot of junk mail is received by all of us and very often such mails are thrown into the dustbin whereas a villager get very few letters and he is re ceptive to such mailers. It is an effective and economical medium for communication in rural areas, since it stays there for a long time depending upon the weather conditions. The cost of painting one square foot area is just Rs. 10. Retailers welcome painting of their shops so that the shop will look better. Walls of farm houses, shops and schools are ideal places for painting and the company need not have to pay any rent for the same.The walls have to be painted at least one or two feet from ground level. It is better to take permission of the owner. Very often the owner takes responsibility for taking care of the wall painting. Paintings are to be avoided during election time and rainy season. The matter should be in the form of pictures, slogans for catching the attention of people. Companies marketing TV, fans, branded coffee/tea, toothpaste, pesticides, fertilizers etc. use wall painting as promotion medium in rural areas. These are painted boards of about two square feet in d imension having the picture or name or slogan of the product painted on it.The cost of such a painted board is about Rs. 80. These boards are fixed to the trees on both sides of the village road at a height of about 10 feet from ground level. These boards attract the attention of slow moving vehicles like cycles, bullock carts and tractors and people walking on the road. The condition of roads, even the buses move at slow speed through village road. Fertilizer and pesticide companies in rural areas extensively use tree boards. These are low priced promotion items and can be used by consumer goods companies too. [pic]These media with effective reach and personalized communication will help in realizing the promotional objectives. Companies to suit the specific requirements of rural communication are using a variety of such media effectively and some of the more important media and methods are given below. Rural people prefer face-to-face communication and farm visits facilitate two-w ay communication. The advantage is that the sales person can understand the needs and wants of the rural customer by directly discussing with him and answer his queries on products and services. Potential customers in the illage are identified and the company’s/distributor’s representative makes farm-to-farm visits and highlight the benefits of the products. The person carries with him literature in local language and also samples of products. The person does not sell the product but only promotes the use of the product. Very often the local dealer also joins the representative in making farm-to-farm visits. The dealer clarifies the terms and conditions of sale and also makes independent follow up visits for securing orders. [pic] Group meetings of rural customers as well as prospects are an important part of interpersonal media.The company is able to pass on the message regarding benefits of the products to a large number of customers through such meetings. Group meet ing of key customers are conducted by banks, agricultural inputs and machinery companies in rural areas. The bankers visit an identified village, get the village people in a common place and explain the various schemes to the villagers. Such meetings could be organized in prosperous villages for promoting consumer durables and two wheelers also. Example: Millat Tractors conduct a meeting for tractor owners and they meet in villages to discuss repairs and maintenance of tractors. [pic]Package is an integral part of the product. Its main purpose is to protect the product during transit, to preserve the quality and to avoid any loss in quality and quantity. The main purpose of this contest is to remind the customer to buy the product as soon as he enters the shop. Another objective is to influence the dealer to stock the product and support the company in increasing the sales. The display contest has to be announced well in advance and promotional materials to be distributed to all the selected dealers in a geographical area. Prizes for best displays are announced to motivate the dealers; the contest lasts for about a month.A well-planned product display contest not only increases the involvement of dealers in the company’s products but also increases the sales during the contest period. This is used for promoting consumer goods such as shampoos, soaps and toothpaste Each rural market segment has certain special features i. e. they share common life-style traits. They include village sports, religious events, prominent personalities and role models. Examples: Textile mills maintaining community gardens, Mineral water companies supplying clean drinking water during summer festivals in villages and Consumer goods companies sponsoring Kabaddi. pic] PACKAGING: The Silent sales man: What does a sales man do when you go to a shop or he comes to your house, he first s how’s you the product then starts to tell you the features of the product like its brand name, method of production, ingredients (if it is eatable), price etc. In short he tries to persuade you to buy his product, this same activity is performed by packets of any product but without any use of language this is called silent salesman ship Thus we say that â€Å"packaging – A silent salesman† pic] Packaging is done for the three reasons: – 1) To protect the product 2) To make the product easy to carry 3) To make the product attractive. Pencils do not require heavy packaging but still we have come up with the two packaging strategies for our pencils: – 1) To have a packet of 3 pencils sets 2) To have a packet of 10 pencils sets. The rural Bangladesh is not much developed; hence their purchasing power is also not high. Hence, for their convenience we have come up with these packaging strategies.This was also done to reduce the cost of the product so as to supply the product at cheap rates and also for a profitable deal for our company. FEATURES O F PENCIL The pencil is used for writing and if the writing is not dark i. e. it is light then the reader will not be able to understand the written matter. Hence we have invented the pencil which would be darker than any other pencil. The goods which are cheaply available with no compromise in quality then those goods or products are liked by every consumer. This is the reason why we are coming up with a pencil which would be cheaper.The body of the pencil would be covered with velvet piece or a rubber piece to make the pencil body of either velvet or rubber. This is the extra feature added because this would help the writer to have a firm hold over the pencil and to write faster. The body and its shape also add to the beauty of the product. Hence it is said that in the business world what ever is seen is taken. So the shape or the body of the pencil would be squared shaped which is not at all seen in the market till the date. The pencil is seemed to be incomplete without the rubb er.The writer might commit a mistake while writing and hence to correct the same rubber is provided at the end point of the pencil so that there is not an extra expenditure on the purchase of the rubbers. This pencil would be extra long then any other pencil and also at the minimum cost. So with that the buyer would be able to enjoy the good writer pencil for a longer period of time. This pencil would be available at each and every store of the rural market so that there are no extra efforts taken by the customer to come at a long distance for the purchase of this unique pencil.The pencil is a kind of a product which is mostly used by children and the children enjoy watching cartoons or such characters which seems to be funny. So then the children are going to get their favorite cartoon characters on this lovely pencil which is effectively made for kids but it is not that only kids could enjoy the writing with this pencil but it is for everyone to enjoy the writing with this penci l. The pencil has come up with new innovative feature of fragrance. This means that kids will enjoy good hand writing with sweet fragrance.This is an added advantage to our product as this idea is not applied to any of the pencil to the date. [pic] Conclusion: Thus looking at the challenges and the opportunities which rural markets offer to the marketers it can be said that the future is very promising for those who can understand the dynamics of rural markets and exploit them to their best advantage. A radical change in attitudes of marketers towards the vibrant and burgeoning rural markets is called for, so they can successfully impress on the millions rural consumers spread over approximately thousands of villages in rural Bangladesh.Eurosif European Social Investment Hamida Kawser Student of UIU Second samaster BBA Departmeny Road Number 27 Dhanmondi Dhaka 30. 03. 2013 Respected Sir. I am submitting you my report on automobile companies and associated risk and opportunities the se pose for long-term return. Perpose behind preparing automobile report is to have an idea about how automobile companies grew through decades. So that we can use this quality information in Bangladesh industry and even in our personnal business field. ———————– [pic] [pic] [pic]

Billy Elliot Family

Describe at least ONE idea that was worth learning about in the text(s). Explain why the idea was worth learning about in the text(s) as a whole, using examples of visual and/or oral language features to support your ideas. The film Billy Elliot directed by Stephen Daldry, is set in the miners town of Durham in the north east of Engand in the 1980’s. The film focuses on Billy Elliot, a 12 year old boy who is pressured and abused by his violent family as he tries to pursue his love of dancing in a predominantly miners town where ballet is for girls.An idea I felt was worth learning about tin the film was the idea of family relations. I believe this idea was worth learning about because it showed me why Jackie and Billy held such disdain for Billy’s ballet, Billy’s feelings as a result of his families pressure and that family bonds can overcome great adversity. Throughout the film, Daldry uses a range of film techniques to portray this idea of family relations. The first reason why the idea of family relations was worth learning about was because it showed me why Billy and Jackie held such disdain for Billy’s ballet.Throughout the film, Billy and Jackie represent the major obstacle Billy has to overcome to pursue his love of ballet. Following the recent death of Tony and Billy’ mother (Jackie’s wife) everyone in the family is wrought with grief. Adding to this is the intensity of the miner’s strike going on in the town which Jackie and Tony are involved in. In this tense home environment, the last thing they wanted was their son to be doing ballet, especially in the highly stereotypical society they lived in where ballet dancers are labeled as ‘poofs’. The main reason Tony and Jackie hated ballet so much, was because it reflects badly on the family.Tony and Jackie are great fans of boxing and push Billy towards it, even though he is blatantly useless at boxing. With the high pressure of the time they a re in, Billy’s doing ballet is the last straw and Jackie and tony are furious. An example from the film to show Jackie and Tony’s opposition to ballet is the dialogue when Jackie says to Billy: â€Å"Ballet is for girls Billy. Boys do things like boxing or wrestling, not friggin’ ballet! † The patronizing tone Jackie uses and the incredulousness in his voice shows his obvious disdain for Billy. Another example from the film to show Jackie’s hate of ballet is hen he sees Billy in the ballet class for the first time. The background sound of the piano playing cuts out, creating a suspenseful environment, and the close up shot of Jackie’s red, manic face shows his rage at Billy doing ballet. The curt dialogue, â€Å"You! Out! ,† seals the deal showing there is no hope in Jackie’s eyes for Billy to continue participating in ballet classes. The idea of family relations showed me that Jackie and Tony held such disdain for Billyâ€℠¢s ballet under the high pressure circumstances they were in, and they didn’t want their families reputation to be tarnished by having a ‘poof’ in the family.The second reason why the idea of family relations was worth learning about was because it showed me Billy’s feelings as a result of his family’s pressure. Ever since he first see’s Miss Wilkinson’s ballet class dancing in the boxing gym, he is hooked on ballet as it is a way for him to express his natural love of dancing. He secretly trains with the class by telling his family he is attending the boxing classes. However, when Jackie sees him, his ballet classes are in jeopardy as his family is strongly against him training.But Billy continues to train secretly with private lessons with Miss Wilkinson. The first feeling I was shown as a result of his families pressure Billy’s love of ballet and dancing. Billy’s perseverance under his family’s pressure to conti nue with ballet throughout the film showed me Billy loved ballet so much he was willing to stand up to his violent family. An example of Billy’s love of ballet is the close up shot of his face after he nails his first pirouette. His face shows a wide grinning smile, showing his happiness at succeeding at ballet.While scene is going on, there is a crosscut to a montage of Billy In his bathroom practicing pirouettes. This showed his commitment to ballet. Throughout the film, there are also many symbols to show Billy is ‘caged in’ by his family and he wants to break free from their traditions and do what he loves. An example of this is when Billy’s father first sees him doing ballet. Jackie is on the outside of the cage and Billy on the inside, symbolizing that Billy is trapped by his family’s traditions.Another example is that the scenes of the mining village were shot in a tight-knit claustrophobic way to show that Billy was again trapped by the trad itions of the town and was claustrophobic, when Billy is dancing however, the shot widens up to show that when Billy is dancing he is free from his families pressure and expectations. The idea of family relations showed me that through his family’s pressure and traditions, Billy’s love of dancing was very great by the way he continued on with it despite his violent family, and that he felt caged in and claustrophobic by the miners town.The final reason why the idea of family relations was worth learning about was that it showed me that family bonds can overcome great obstacles. Early on in the film, Jacke and Tony are strongly against Billy continuing with ballet. This is symbolized by dialogue such as: â€Å"Ballet is for girls Billy,† and close up shots are used showing Tony and Jackie’s faces showing anger and frustration when the conversation concerns ballet. This changes when Jackie sees Billy dance for the first time.He is moved by Billy’s pa ssion and talent for dancing. In this scene, defiant music is played while Billy dances for Jackie showing he is finally standing up to Jackie. From here on in the film, Jackie starts to support Billy in his dancing by attempting to go back to the mines and selling his wife’s jewellery, which is very special to him. This change was very significant to me, as it showed that family bonds and the love in families could overcome obstacles, financial and social, as great ad the ones the Elliot family overcome.An example of the change in the Elliot family is that at the beginning of the film, Tony and Jackie are often portrayed by low angle shots when their behavior is threatening to Billy showing they are dominant, but towards the end of the film they are portrayed in mid-shots when talking to Billy to show equality between the family members. An example of this is when Jackie is talking to Billy in the meadow. This idea of family relations showed me that family bonds could overco me great obstacles and that family love is unconditional, despite the harsh circumstances.In conclusion, the film Billy Elliot by Stephen Daldry focuses on Billy as he tries to pursue his love of ballet despite the pressure of his family and their traditions. The idea of family relations in the film helped me to understand why Billys family was so against ballet, what Billy’s feelings were throughout the film and how family bonds can overcome great obstacles. Throughout the film, Daldry uses a range of film techniques to portray Tony and Jackie’s obvious disdain for ballet, Billy’s love of ballet and the tumultuous time the Elliot family is going throughout following the death of Jackie’s wife and the miners strikes.

Belief in God but not Religion Essay Example | Topics and Well Written Essays - 750 words

Belief in God but not Religion - Essay Example Examples of religions include the Buddhists, Christians, and Muslims among others (Hesse 77). There is the need to belief in God and not religion because the two books; Siddhartha and The Little Philosophy Book gives different perspectives of religions. Siddhartha talks about a spiritual voyage of the main character who is Siddhartha, through four sections of life. Siddhartha was a son to Brahmin and aesthetic in the forest. He was described as a gambler, merchant and eventually a ferryman. At the end of the book, the wisdom of Siddhartha arrived at by the supposed character was a mixture of Buddhists and Hindu traditions (McClory 42). The Little Philosophy Book, on the other hand, talks about examination of individual-self, the earth, and the nature of truthand, putting across questions like, â€Å"why are we here?† â€Å"who are we?† and â€Å"how should we live?† the book begins by traveling around antique philosophy that varies from Socrates’ Greece, t o Vedic India, to Daoist, Confucian, and Buddhist China, and in the Middle East (Solomon 82). In essence, both books reflect on the aspect of religion where different people practice several beliefs and customs. For example, in Siddhartha, the main character was a gambler who lived in woods with his own way of life and in his quest for wisdom Siddhartha makes a false sacrifice (Hesse 77). His selfish actions made him have many arguments with his fellow old man, Ferryman. For example, Siddhartha portrayed his negligence and selfish actions when he was told by Ferryman to let his 12-year son to take care of himself in the woods and the world because his father was not being fair to him. Siddhartha had a mind-body problem, which made him portray his selfishness attitude. Throughout their lives in the forest, these people had their own religion, which combines the teachings and practices of Buddhists and Hindu. Note that Buddhism is a religion on its own while Hinduism is another religi on on its own. The practices and traditions of these two religions are different. Since, Siddhartha, Ferryman, Hesse and other people who lived in forest had a hybrid of the two religions of Hindu and Buddhist, it means their religion was also on its own (Hesse 64). Note that all of them believe to be worshipping God but their practices, customs and traditions are different. This means that belief should be dedicated to God and not religion because the world has several religions, which have distinct practices, and no religion believes on what the other religion believes in. The same concept is supported in the book The Little Philosophy Book which examines the concept of consciousness as par Descartes’ thought that, â€Å"I think, therefore I am†, phenomenological words that explain the issue of mind-body problem (Solomon 91). This book talks about God, spirituality, nature, freedom and responsibility, cosmology, morality and ethics. The book also explores the meaning of life and the function of philosophy in determining both life and happiness. All these concepts are connected to religion in the sense that they define the way of life of people and as mentioned, the practices in it indicate that the religions of China people was Buddhist, while Indians practiced Vedic as other practiced Confucianism (McClory 43). All these are examples of religions in both books and they clearly imply that people need to believe in God and not religion because there is no uniform custom in all the religions in the world. The spirituality of these religions also differs greatly due to the difference in believes. However, it should be clear that spirituality is the majestic and thoughtful fervors of life and a life lived

M5 Reflection Essay Example | Topics and Well Written Essays - 250 words

M5 Reflection - Essay Example munity can occur in numerous forms and usually, organizations like libraries and zoos among others can be core players in assisting in the education of students outside the school environment (Fawcett & Shannon-Smith 2008). Parents should therefore provide their children with the opportunities to access these services, as they are beneficial to their overall studies. Most of these organizations create learning activities for the students who visit their sites but sometimes they do so without consulting the local schools first. It is important for the community and the schools to work together when improving the learning of students as through this collaboration, the excellence of the schools can be replicated in the community activities (Johnston, 2009). The community should value and have a commitment to implementing clear learning objectives, standards of a high quality, instructional strategies based on evidence and technology that has an ability to prepare the students to become successful in a complicated global community. The community should also remain ethical and should have a commitment and value in acting with fairness and integrity in order to bring ethical principles of decision-making processes while at the same time abiding by the laws and policies which govern schools. Caughy, M., Nettles, S., & O’Campo, P. (2007). Community Influences on Adjustment in First Grade: An Examination of an Integrated Process Model.  Journal of Child and Family Studies,  16(6), 819-836.

Movie review for Shattered Glass Example | Topics and Well Written Essays - 500 words

For Shattered Glass - Movie Review Example As mentioned above, this film is about the real-life story of a journalist Stephen Glass, played by Hayden Christensen. At the start of the film, Glass in his 20s comes up with an entertaining story of a teenage hacker who is recruited by a software company, after or for hacking into their own computer system. However, when Glass fails to provide the relevant sources for that article, editor Charles Lane, played by Peter Sarsgaard, becomes suspicious. Then, when all his 41 published stories are investigated by the newspaper people, it is found out that Glass has completely or at least partially fabricated 27 of those articles. It is shown that Glass, without wanting to work hard and instead wanting to take a short cut to success, has came with these fabricated stories by concocting sources, supposed quotes, and even complete stories. However, when all his dubious actions were found out, he was fired and made to apologize along with his colleagues. The film clearly depicted the unethical activities of Glass and how it led to his downfall. From the beginning of the film, he is portrayed as a manipulative individual, who wishes to achieve fame through any means. A journalist duty comprises of going to the fields, studying the issues, interviewing all the connected persons, getting the official position, cross-checking the materials in hand, and then only writing the article. However, Glass due to his lazy nature and manipulative characteristic avoids fulfilling any of the above mentioned duties. Instead, he wrote articles from the confines of his office and home, by coming up with his own issues, by conducting fake interviews with concocted sources, and so on. Editors and other higher officials were also accused of journalistic dereliction because they missed cross-checking the stories of Glass, particularly his

Managing People and Organisations Essay Example | Topics and Well Written Essays - 3250 words

Managing People and Organisations - Essay Example A corporate ethics program comprises a code of ethics, education and training of employees for ethics, a reporting and audit system, and an investigation system. In different corporations, the managers emphasize upon different components to different extent. In a vast majority of cases, the corporate ethics programs are designed and control by the senior management in a corporation. According to alpha.fdu.edu (n.d.), 84 per cent of the general counsel, 77 per cent CEOs, and 75 per cent senior human resources executives write the codes of ethics, whereas 58 per cent of the chairmen write the codes of ethics. This speaks of the magnitude of control exercised by the executives on the codes of ethics whereas employees are just required to comply with them as part of their job. A demand of blind faith upon the corporation on the part of the employees clearly reflects from these statistics. Although the conflicts between these roles are not experienced on the daily basis, yet the employees hope to find some clash or even the simplest decisions become too difficult to take in this world where the goals and interests of the corporations and the stakeholders are so diverse and variant, that conflicts are simply inevitable. In spite of the governmental regulations and legal frameworks within which the corporations have to remain and do the business, we cannot rely on corporations to be ethical and responsible. Ethical decision making processes have reportedly been found to be important always throughout the past many years. â€Å"The language of ethics and responsibility seems to be here to stay, and is claiming a degree of centrality as the necessary conscience of managerial capitalism† (Parker, 2002, p. 92). One of the fundamental reasons why we cannot expect corporations to be ethical and responsible is that there is no definitive answer to every ethical question. In order to find the right answer to every ethical question, we need to have the right tools. The bad aspect about this bleak situation is that workforce is left to deal with the consequences when ethical requirements are not fulfilled. Employers also get affected in myriad ways like not being able to achieve maximum cooperation of the employees raises much concern for many corporations when it comes to maintaining the productivity level. Employees find themselves unable to cooperate with employers on more levels when many ethical requirements get crushed under the employers’ feet. Now the conditions are much better but such a situation of less cooperation due to lack of ethical consideration particularly developed abruptly when economic recession spread globally. Organizations began to fire even the responsible staff members due to not being able to ensure reasonable salaries to every employee. Lay offs became very common and ethical rights of employees began getting severely violated too. This shows that corporations cannot be always trusted to carry out all their funct ions ethically and responsibly since nothing can be perfect and certain sacrifices have to be made by the employees within a workplace in favor of demanding employers who rush after meeting certain goals in this age of excessive competitiveness. Nevertheless, lack

The Competing Value Framework Essay Example | Topics and Well Written Essays - 1250 words

The Competing Value Framework - Essay Example It is important in determining the effectiveness of the organization and also is regarded as one of the important subjects in the organizational development which helps in improving the environment of the organization. It is regarded important for increasing the performance of the employees of the organization. The feasibility of the framework has been tested by various leading organizations and also by various business schools. It has served useful in understanding the marketing activities and also helps in successful integration of the marketing activities. The CVF framework helps in serving as a purposeful guide for the organizational mechanism and also regarded as a sense making device for the generation of new ideas, learning system etc. The study will give an insight into the CVF framework and its related activities, benefits, disadvantages. Finally, the study will conclude with recommendations which can improve the existing organizational system through the CVF framework. Back ground of Competing Value Framework The CVF framework evolved 25 years ago during the research and development on organizational effectiveness and culture (Walsh, 2002). The concept of organizational effectiveness is difficult and does not help in determining the different aspects of the organizational culture. ... The first aspect relates to focus of the employees in attainment of organizational objectives which lays emphasis on the welfare of the employees of the organization. The second aspect relates to the design of a strong organizational structure which lays emphasis on flexibility and stability. Both these dimensions relates to effectiveness criteria and authors Quinn and Rohrbaugh (cited in Cameron & Quinn, 2006) had named the four models as human relational, internal process, open system and rational goal model (Reed & Gordon, 2000). It was observed by this author that the CVF framework helps in resolving the organizational conflicts and then resume on the configuration of the coalition structure and also the dominant perception of success. The effectiveness of criteria of these varied dimensional models is based on the fact to improve the organizational structure (Ofori & Ranasinghe, 2000). The framework basically lays emphasis on the fact that whether they can deal with the problems and also evaluate the effectiveness in solving the problems. There is a close relationship between the organizational development and the four stages of organizational life cycle. The four stages include the entrepreneurial, collectivity, formalization and control stage and also the elaboration of the structure stage. As per author’s observation the different stages of organizational life cycle helps in facilitating the process of informal communication smoothly, development of a strong organizational structure and also promoting sense of cooperativeness among the organizational members (Rokeach, 2000). As per the observation of the authors the CVF framework helps in bringing stability in the organization, innovation and creativity

Assignment#2 Assignment Example | Topics and Well Written Essays - 1500 words

#2 - Assignment Example An example is the brown eyes allele that is dominant over blue eye allele. An individual with both blue and brown eyes alleles would have brown eyes. The term describes an organism that has two different alleles for a certain trait at a specific locus. The two alleles are represented with the lower and upper case of the same letter. A good example is a plant with a pair of alleles that determine whether it would have smooth or serrated margin. The pair would be written as (Ss) to denote the different genetic information carried. This is the genetic make-up of an organism that describes the genetic information contained by alleles in the cells of the organism. A good example is a gene that would define an individual as vulnerable to a particular disease. The principle asserts that, allele pairs representing a certain trait in an organism separate during the formation of gametes and randomly unites after the process of fertilization. This is as based on the following proponents; a particular gene can exist in different forms, new organisms inherit a pair of alleles for each trait from parents, and meiosis result to cells where each acquire a single allele for a given trait. A pair of different alleles results to dominant and recessive alleles that are expressed differently phenotypically. A typical question is the color of seeds in peas. Formations of gametes lead to separation of alleles that determine color in the seeds. They randomly unite during fertilization. Seed color in the peas become a question of which allele is dominant; either the green color allele or yellow color allele. Yellow color allele is dominant over green color allele. Presence of both alleles in a pea results to yellow pees. (YY) and (Yy) genotypes result to y ellow seeds. (yy) genotype results to green peas. The principle states that, for genes located on different chromosomes,

LEED Essay Example | Topics and Well Written Essays - 750 words

LEED - Essay Example LEED for new constructions addresses design and construction activities for new buildings and renovations; it helps lay a sustainable foundation for operation and maintenance practises after the completion of the building. In the existing buildings, LEED requires that they implement sustainable practises that will minimise negative impact on the environment. Such practises include water and power utilization, use of environment friendly materials for maintenance and adjustments, sustainable policies on buying and waste stream administration among others. LEED program for core and shell can be used where the developers have the control of the design and erection of the whole core and shell base structure but has no control of the internal tenant fittings. In commercial interiors, it mainly focuses on tenants who have leased some specific parts of the building to create working environment that is healthy, productive to work in and that does disturb the balance of environmental conditi ons thriving within the building. LEED for retail is concerned with the unique nature of the conditions needed for retail businesses; it uses the different needs for various retail businesses such as opening hours, parking needs, water and energy requirements among others. In view of this, LEED program provides two options for projects seeking certification; they include new construction and major renovation that addresses the details of construction or substantial renovations in retail buildings and commercial interior, which is concerned, with details about tenant space where the tenant is changing already existing fittings. In home construction, the LEED program is concerned with ensuring habitable conditions that provide maximum health benefits to the people living in the homes and at the same time making substantial savings on crucial resources such as fuel and water. LEED for Neighbourhood enlargement ensures that neighbourhoods, partial neighbourhoods or multiple neighbourhoo ds are constructed in a way that integrates ideologies of responsible expansion, urbanism and environment friendly construction into the initial nationalized scheme for neighbourhood plan. LEED for school was developed to address design and construction of K-12 schools; it is concerned with class acoustics, mould preclusion, major preparation and ecological site appraisal. Due to the specific needs of the health care environment, the LEED program for new construction would not be able to address all these needs therefore the need to have a program that was specifically designed for health care. This program is concerned with creating healthful, durable and affordable practises that are friendly to the environment and conducive for medical activities. The rating system consists of several credit categories that include the following: sustainable sites credit that encourage building strategies to minimise negative impact on the environment, water efficiency credits to encourage effici ency in water consumption, energy and atmosphere credits that encourage efficient energy performance (Cottrell, 2011). The credits also include material and resources credits that encourage use of sustainable building materials and indoor environmental air quality credits that promote better indoor air quality and access to light. The various credits have

Crystal Lake Manufacturing A NAFTA Dilemma Essay

Crystal Lake Manufacturing A NAFTA Dilemma - Essay Example The west conquest even helped in finding new places to grow broom corn as it appeared to be very fertile. This finally led to the exportation of both U.S. brooms and making equipment which today can be found worldwide. The U.S. broom industry was very successful until 1994 when foreign brooms were allowed into the U.S., duty free. The largest competitor to U.S. corn brooms is Mexico. The decision taken in 1994 lead in 1996 to a debate regarding the "invasion" of Mexico corn brooms and its disastrous effects on the U.S. broom industry (the loss of 49 jobs over 4 years). Consequently, measures were taken by the President to reinstate tariffs on Mexican corn brooms to give time to the domestic industry to implement adjustments to foreign competition. The main differences raised by this dispute inside NAFTA are the production processes used by both industries. On one hand in 1995, 84 per cent of broom corn brooms were produced using the wire-wound process, which is a very labor intensive process and requires skilled craftsmen. The learning of such a technique in order to be fully proficient may require several years. The other 16 per cent were produced using the nailed-machine method, an automation of the broom production process. The wire-wound process using corn broom is the production process used in crystal Lake Manufacturing.

Gap in Gender Pay Essay Example for Free

Gap in Gender Pay Essay INTRODUCTION: Although women are steadily making their mark in the business world and heading major corporations, the question remains, are they still earning less than their male counterparts? Throughout time there has been a definite difference between men and women and their median income. This wage gap cuts across a wide spectrum of occupations. However, in 1963 the Equal Pay Act was signed making it illegal for employers to pay unequal wages to men and women who hold the same job and do the same work. There may be many reasons for this gap in salaries; most of them may not be necessarily based on gender. The following research will investigate what causes the gap in earnings, if any, and examines various factors that may have an effect on the earnings of men and women. I. RESEARCH PURPOSE The purpose of this research is to determine whether or not women who are working the same types of jobs, with the same amount of education and experience are being compensated the same as men. Although women have made a significant pace in entering the workforce and in exploring a wider range of occupations, they may still be treading behind in wages earned compared to their male counterparts. Many years ago, it was thought that because women were not as well educated as men, did not have as much experience as men, and did not work as hard as men that the range of pay should not be the same. This is no longer true and women have been graduating from college at the same rate as men and are working just as hard as men. However, the wage gap between men and women remains and nationally, women earn 77 cents for every $1 earned by men (Head, 2008). Thus, despite a sense of continued progress toward gender equality in the workplace the gap between men and women still persists. The significance of this research issue may reveal an underlying discrimination between the sexes that many may believe has narrowed. The importance in equality of gender pay is not only that it is the right thing to do, but an equitable and competitive pay package improves employee recruitment and retention.  This concept benefits both the employer and the employee, male or female. Nonetheless, as long as this gap remains the more likely this issue will provide a main source of debate among the organizational workforce. II. PROBLEM DEFINITION: The study, by the American Association of University Women Educational Foundation, found that 10 years after college, women earn only 69% of what men earn. (USA Today, 2007) Defining the problem starts with an examination of the evidence to determine how big the gap truly is and whether discrimination is to blame. Essential variables that may have an impact on male-female wage differential such as ethnic background, age, and industry will be measured. Our team will research and find out how big the gap is what could be the cause, factors such as: a). Hours of work- some tend to think that men are more likely to work longer hours. b). Education levels-some tend to think that men on average is higher qualified and women invest less in their education. c). Workforce participation and experience-industries tend to think that women spend less time at work because of their domestic responsibilities to their children and family. The majority of organizations assume that young women are going to leave the workforce when they have children, and therefore will not promote them. d). Why is there such a gap between the amount on a mans paycheck compared to a womans? e). Occupation type- some think women are looking for an easy way out and they tend to seek out and cluster around a few occupations and industries because of the tastes of employers, male employees and customers. f). Are women given the same opportunities for advancement as men? Our team will investigate what percentage of these factors contributes to the difference in pay between these two genders and seek to find out if discrimination plays a part in this pay gap and will the gap disappear through educational achievements. Why do woman not have equal job opportunities? Jobs held by women pay less than jobs held by men, even though the job requires the same education and skills. A newly hired woman will get a lower paying assignment than a man who started working there the same time for the same employer. Not only that also, women do not receive the equal chances in promotions like men. Equal pay has been an issue for all working women for the past few decades. III. RESEARCH HYPOTHESIS While some studies may reflect a sense of continued progress towards gender equality in the workplace, the federal government currently confirms that the workplace earnings gap amongst men and women is still prevalent today (About Management.Com). It is the educated guess of this team that men are paid at a substantially increased rate for performance in positions than women are paid to operate in those same positions. This hypothesis is deducted from observations made from current work situations, random peer discussions, and updated articles. More than forty years after the Federal Equal Pay Act, hard working women are still being paid less than men are on the job. There are numerous speculations that can be made in an attempt to explain this is behavior, such as career selections being made by men and women. Women tend to make decisions about employment based on convenience, meaning that women migrate to positions that will allow for them to maintain a active home life and still maintain a 40 hour work week, whereas men will more than likely trade an active home life for longer work hours, safety risks, frequent travel, longer work hours and extended commuting times to make the higher pay. While these practices may not be fair, they are a reality. The research provided in this paper will lead to three possible outcomes; it will either prove that men are paid at higher rates than women to operate in the same or similar positions, women are paid at higher rates than men to operate in the same or similar position, or men and women break even when it comes to wages and position. References Head, Lauren Lawley. (2008, April 23). Pay Gap Worth Steaming Over: Bizwomen.com. Retrieved April 29, 2008, from http://www.bizjournals.com/bizwomen/index.php/2008/04/23/pay-gap-worth-steaming-over/ Coutts, Justin. (2004, February). Policy Backgrounder, Business Roundtable. Retrieved April 29, 2008 from http://www.nzbr.org.nz/documents/policy/policy-2004/PB_No1.pdf Arndt, Bettina. (2006,October 16). Herald Sun.com. Why Men are paid More. Retrieved April 29, 2008 from http://www.news.com.au/heraldsun/story/0,21985,20586168-5000117,00.html

Primary drivers of the organizational change

Primary drivers of the organizational change This is the key essential driver of the organizational change. Companies which do not maintain their financial standards or required to reevaluate their objectives and process. When a new opponent gives an enter in to the market with a new technology which is advanced or with labor at low cost then the company which had officially enjoyed profits will experience fall in the share value of their market . A company which as faced a failure to preserve its position in the competitive presents can experience pressure on its resources and compel to face the second thought on the cost of capital and deployment of the resources. Strategic change in the objectives:- This is the primary driver of the organizational change. When a company changes its center of attention to a customer oriented service from a product oriented service then new process comes in the existence to assist this reorientation, which results in the unemployment to the active staff or processes which are manufacturing. End of the product development:- A product reaches of its development life cycle when companies are strained stop its production to reduce the operating cost which helps them to survive in the existing market. At the end of the life cycle of the product development many of the companies sell out are combined with its competitors in the existing market. This makes the company to face the structural changes in its trade processes to either sustain profitability or concentrate on evolving opportunities. New technology:- New technology can be addresses ad major driver of the organizational change. For an instance internet dominating on the old style print media companies. The browsing levels of internet is increasing day by day worldwide, which as forcing companies to acclimatize their active operations to the changing preferences of the consumers . Companies which ignore to follow the upcoming trends will experience the fall in share value will compare to its opponents who adapt the rising technologies to address the demands of their customers. Fusions and acquisition:- When companies unite their operations then cost cutting on a significant level and the reengineering takes place unemployment remodeling to lineup with the objectives of the management steer the organizational change. Fusion of a fusion of a few companies can create the large considerable aims to modernize their operations and join existing operation into a centralized model. BURECRATIC ORGANIZATION:- Burecratic organization is a kind of government which is created by the assembly of unelected workers administrators and managers, who follow rules shaped by the nominated and designated authorities of the department. Basic principles:- Utilizing set of measures deal to deal a worker. Remote relations among the people. Utilizing a set of principles to cover the privileges and duties an employee. Division of manual labor from will designed field. Authority with discreet chain of command. Technical competence is the base for promoting and selection of the employee. Strengths:- Employees are control with a clear set of rules and regulations. The system is centralized and everything is monitored. It follows standardization and makes everyone to follow the same procedure. It is based on the impersonal orientation. It is legally tenure based. Weaknesses:- The decision making and all the other processes are very slow The jobs may become boring for the employees The communication has to go through so many levels that it gets distorted. Too much control discourages innovation and creativity. There are too many levels in the hierarchy. The bureaucracy itself encourages political behavior and people try to use other means to go up the hierarchy. 2.1b):- Argos is one of the largest retailers in the United Kingdom. It has 750 stores located all over the United Kingdom. Argos is unique among the major retailer in the uk , as its primary mains on discipline goods is by means of a catalog. Argos is a catalog merchant. Customers can browse through its catalog select the desired goods and pay the price for their desired goods and collect them from the collection desk in the store or deliver their goods directly to home. Argos possess many brands like Chad valley, Elizabeth duke, bush, mikomi, and Alba. Argos was once a FTSE100 INDEX but now owned by a home retail group. It was found by Richard Tompkins. He is the person who started green shield stamp in the United Kingdom. He rebranded the green shield stamps catalog shops as Argos in July 1973. The first Argo store opened on the A28 STURRY ROAD, CANTERBURRY. Argo started with thousand member of staff and 1000000 pounds income during the week in November. A new slogan helping you live for less was introduce in January 2010 as a part of the rebranding process. It is a register owner for several brands. Discuss and Compare the ways of Organizational development. Which one is appropriate and feasible for your selected organization? Justify your choice. (2.1.c) Organization Development is an effort planned, organization-wide, and managed from the top, to increase organization effectiveness and health through planned interventions in the organizations processes, using behavioral-science knowledge. -Beck hard, Organization development: Strategies and Models, Reading, MA: Addison-Wesley, 1969, p. 9. Todays organizations operate in a rapidly changing environment. Consequently, one of the most important assets for an organization is the ability to manage change and for people to remain healthy and authentic. It is defined as a continuous process which is implemented by all the organizations. Organization development makes its people who are only operational into talented to gain better results which helps in the expansion and increase in its production by various plans to gain returns. Development in the product range expanse business. Changes and development of Argos:- Argos as experienced changes in the life increasing in the variety of different goods. Because of the vary traditions in the United Kingdom. Each and every product in the Argos catalog or grouped according tools type for example computer peripherals, jewellary, toys for kids etc. Argos owned some of the brand and rebranded them as their own brand. Customers for made convenient by introducing new technologies this also helped the company to face the increasing competition in market. For an instance, customers are made convenient by introducing the self check machines which helps them to check the availability of the desired products from the bulk varieties and categories present in the store. Introduction of these type of new technologies not only made the customer to feel convenient but also it helped to be in the top position in the competitive market. Argos is also attracting the customers by reducing the prices of the product introducing deals with discounts for the customers to m ake them feel that they gain something profitable from the offers. Introducing of these type of discounts and deals increases the sales of the company and existence of the company for long terms in the market which is competitive. Development required for the Argos:- The infrastructure of the company should be improved drastically. Argos should update its new technologies like embedding the two different technologies which made the company unique in the market for example self checkout machines which are introducing by the Argos to provide quality service tools customers should be embedded with paying machines. This reduces the queues at the cash counters which makes the customers feel comfortable. Introduction of new products according to the developing generations should be made available in the company for example multimedia products, automotive products and products with nano technology should be made available in the Argos store. Security inside the store should be increased drastically, which makes the customer feel safe and secure. Introduction of multinational and multi cultural products attracts the different kind of customers. Covering the entire region by dividing into small parts and establishing the stores in according to the divided regions. This makes the Argos company to reach all the customers in the United Kingdom. Availability of online shopping should be increased. Use appropriate tools (Stakeholder analysis is compulsory) to develop the systems to understand and involve appropriate stakeholders in the introduction of change. Evaluate how successful your system will be specially in handling the resistance to change in the organization. (2.2.a 2.2.b) Stakeholder management a vital role in the success of every organization it is an important an discipline which is followed by the successful people and to win support from others. Stakeholder management consist of two important elements they are Stakeholder analysis Stakeholder planning Stakeholder analysis:- Stakeholder analysis is defined as a technique which is utilize to spot out the key elements of the people whom have to be one over. Stakeholder planning:- Stakeholder planning is defined as the as defined as the procedure which built the support to make a succeed. Stakeholders are the people whose participation and support are considered to be crucial in achieving the goals and objectives of the project and leading the project to its success. So recognizing of all the stakeholders is considered to be an important activity for a project manager to guarantee the success of the project. Stakeholder can be individual within the project, individuals within the organization and individuals or groups outside the organization. Managing of stakeholders for a project involves stakeholder identification, action taking, management of the stakeholder expectations reviewing and the repeating the status, assessing stakeholder influence, analyzing the stakeholder interest and documentation of the needs of the stakeholder. Step by step process of the analyzing the stakeholder analysis:- Categorizing stakeholders:- It is the first step in the stakeholder analysis this stage things about who yours stakeholders are and all the people who are pretentious by the work and who can influence are have cover on over it, or show interest in its successful or unsuccessful conclusion. Prioritize stakeholder:- After identifying the stakeholders of company there will be long list of people and organizations who are influenced by our work. Some of people this people and organizations can have a power to block it or advance it and some of them may be interested in what we are doing Understanding the important stakeholder:- In this stage we need to know more about our stakeholders. It is essential to know about their view and reactions there project. It is also essential to know how to engage them in the project and how to communicate with them. What are the benefits of the stakeholder analysis? With the help of the stakeholder analysis a project can identified Possible issues which disorders the project Methods to minimize the possible negative force and to manage the negative stakeholders. Important people for distributing the information during the execution face Benefits of the all the stakeholders who may be affected or affect the project. Planning of the communication and strategy of managing the stakeholders during planning face of the product Groups that should get encouragement to take part in various stages of the project. Engaging all the stakeholders throughout the life cycle of the project is a vital key for the success of the project. Management of the stakeholder expectations and guaranteeing their active involvement is key essential to project as It is necessary for maintenance of the project and completing the project successfully. It gives the chance the individuals or groups to articulate their thoughts, problems, and concerns over the project. It gives a logic of liability and develops responsibility. It facilitates effectual threat identification and planning of the response. It also opens up and outstanding learning opportunity for both the stakeholders and the project team. For your chosen organization recommend the changes required to attain or sustain competitive advantage in the business world. Support your answer with appropriate models and process for change in the organization. (2.3.a) The basic objective of study was to mould the dealings between organizational culture and change defining the ways in which a privileged knowledge of organizational culture affects the process of executing change, and identifying the different stages of the change process at which the communication between organizational culture and change executing methods holds significance of the functions. Many of the present models and structures of the organization change admit the pressure of implicit proportion of organizational life at one or more different stages of the change process. These models replicate contradictory levels of granularity which respect to the process of completing organizational change and each recognizes typical stages of change execution. The model and structure of the organizational change in cultural circumstance establish in this article was urbanized to reflect different stages in the process of implementing the change where organizational culture apply different ial influence. Business development driven change:- Business development potentially consist of everything which is concerned with the excellence of the business are the organization. Business development planning firstly needs establishment of the aims for the development of the business and then originating in a strategy for business development, which would include some or all the following methods of development. Trade development New product development New market development Shape of the business organization Structure and process development Logistics and supply chain development Management and communication development Strategic development Distribution development International development New product development (NPD):- NPD is the term which explains the whole process of bringing a new product or service in to the existence to the market. Marketing according to its nature involve innovative ideas different functions of the organizations. Innovative ideas are essential for reacting to varying demand by the market which is targeted and the exerted pressure by the opponents. These changes are obvious in decision making in all marketing which includes the development of a new product. New product development process include 8 stages they are idea generation, idea screening, concept development and testing the concept, business analysis, product development, market development, market testing and product launch. Process development:- Process development is defined as developing a manufacturing process to accommodate Logistics:- Logistics is defined as a business planning structure for the management of material, facility, data and capital flows. It includes the increasingly complicated information, communication and control systems required in todays business environment. SUPPLY CHAIN MANAGEMENT:- A supply chain is the process of moving goods from the customer order through the raw materials stage. All organizations have supply chains of varying degrees, depending upon the size of the organization and the type of product manufactured. These networks obtain supplies and components, change these materials into finished products and then distribute them to the customer. Managing the chains of events in this process is what is known as supply chain management. Effective management must take into account coordination all the different pieces of this chain as quickly as possible without losing any of the quality or customer satisfaction. Acquisitions and disposals:- General form of the business development is partly subjective, partly scientific with the base of a thoughts and requirements of the business owners or chief executive officers. There are different methods and processes to expand the business which accomplish the growth and improvement and hardly ever is just one of these a single best solution. Business development is also called as black art i.e. it is difficult to analyze and difficult to apply a replicable process. Process models:- Process models of change authorize the series of events which are necessary to effect organizational change concentrating more on required basic steps of implementation than on conceptual task required. All process models tolerate homage to lewins1947 classic three stage model of change, defining the necessary succession through the phases of unfreeze, refreeze and change. Following process models which outline the series of events which are to be elaborated to varying degrees upon these necessary basic stages of change in his recent retaliation, burk2008 highlighted the role of the leadership at each stage adding a prelaunch stage focused on preparing an organization for the troubles some effects and change Process models change have been differentiated with respect to the underlying philosophical perspectives and definitions they symbolize, major underlying statements and types of sense making that describe each approach. All though the number of categories and labels in each differentiation scheme varies. There have five different process models have been classified. Evolutionary (inevitable) Teleological (planned) Life cycle (maturational) Political (strategic) Social cognitive (conceptual) Organization culture is afforded contradictory roles and significance of the function in each of these process models change. Kezar2001 reserved a 6th category of cultural change for process models particularly aimed at varying organizational culture. Process models of cultural change are identified by organizational theorists in spite of fact that the concept of culture was basically developed to clarify the in availability, not change organizational culture has constantly evolved as a crucial variable to determining the success of the efforts to realize institutional change. Both theoretical and process models of organizational change have been modernize to replicate the position of cultural dynamics in moderating efforts of the leaders to pressure the attitudes customs and performance of the supporters in organizational settings. The procedure in which organizational culture has been integrated in to these models of change which provides a frame works for considerating the questions which are addressed in this study. Develop a detail plan to implement the recommended changes and evaluate at least 3 possible outcomes organization may achieve after successful implementation. (Task 2.3.b) Implementation plan: Proper plan is required to bring change and succeed in every organization. Identifying the opportunities and available solutions should be done before the implementation. Identify all the issues of execution by gathering the required data from the important people who brings the change and can evaluate the important options like resources and priorities. In Argos implementation plans introduces the self checkout machine with embedded technology and home delivery concept. Firstly Argos should have some time line and aims to reach the objective before the implementation plan according to the plan the task should be allocated an all the necessary resources should be gathered For the execution of the implementation plan. Implementation of plan as follows:- Self checkout machine embedded with paying machine. Drive through and home delivery concept. Plan1:- Firstly self checkout machines embedded with paying machines are introduced in selected store where a wide variety of customers come to the store daily. Then all the customers are educated about how it will works the advantages of the self checkout machines embedded with paying machines explaining detail to the customers. This new technology which is introduce will avoid the customers standing in the queues by reducing their wastage of their valuable time. Then after a certain short period feedback from the customers is collected. Find out if there any issue and fix it by taking enough time without its occurrence in the future and improving the changes and developments in accordance to the customer feedback should be done. Again after a certain period of time if the product is successful without any complainants by the customers then install the product in all the stores to provide qualitative services for the customers. Finally evaluate the success percentage in the execution of pla n which expands the growth of the organization. Plan2:- Firstly advertise about the drive through and home delivery concept in selected areas. Then give a complete awareness and the working structure of the home delivery concept. Explain the advantages that customers by introducing this concept there is no need of customers to come in to the stores to buy the products. A catalog embedded with the paying machine is payment and give the details for delivery. After introducing this concept feedback of the customers is collected and the processes are monitored frequently. Delivery of the product should be made in time with any damage to the product and delay. Again after a certain period of time if the product is successful without any complainants by the customers then install the product in all the stores to provide qualitative services for the customers. Finally evaluate the success percentage in the execution of plan which expands the growth of the organization. By using the embedding technology with self check out machines and paying mac hines. Customers can find the products easily and they need not to stand in the queue for payment. They can search the products and they can able to pay the amount by using this new electronic device. Once they pay the amount they will get one receipt. When the receipt shows they can get the products in concerned counter. By using drive through customers save the time and no need to search the things what they want. So they get the served simply through the window. Once the plans are implemented successfully to bring the change in the stores people attract automatically because of the quick service. When the customers get quick service they attract to the stores hence the profits may increased more over they get the satisfaction when their expectations reached by providing the quality service hence the company goals satisfied.