Reflection Essay Example | Topics and Well Written Essays - 500 words - 6

Reflection - Essay Example erg’s comments on sexuality and oppression are very insightful, it appears as though she can take any gesture, action, or viewpoint and show how it is literally or symbolically oppressing women. One of the most bizarre analyses that she proposes comes from the section of her chapter that touches on a man holding open the door for a women. She mentions that this is viewed positively and negatively by our culture, but that symbolically it holds completely negative meanings. Rothenberg compares this act to a slave performing for the master, and in turn, argues that it is mocking the woman’s position in society because the woman is always the one taking care of the man. Most men are not holding open a door for a lady to mock, abuse, or belittle her. This is an act out of respect that is meant to honor the presence of the woman and make sure that she knows that the man cares about her. A poll could be taken by every man in America and none of them would say that they have held open a door for a lady to intentionally oppress them or mock their existence. Rothenberg also makes reference that a woman, no matter how she dresses, behaves, or is sexually active or non-active sh e is perceived as wanting sex and, therefore, wanting to be raped. This is an absurd notion that anyone with a useful brain can understand that no person desires to be raped; and therefore, no person should believe that the woman would want to be raped regardless of any stereotypical behavior that she may or may not perform. While the author mentions many examples similar to rape and holding the door, she does provide a very strong analysis of multiple social factors all equally restricting women in her bird cage metaphor. If we look closely at just one wire on the cage, or an individual social factor, we cannot comprehend how it is being restrictive or oppressing the victim. On the other hand, if we take a few steps back and analyze all of the wires together, or all of the social factors

Swot Analysis Company Essay Example for Free

Swot Analysis Company Essay 4. SWOT Analysis The overall evaluation of a company’s Strengths(S), Weaknesses (W), Opportunities (O) and Threats (T) is called SWOT Analysis. It is a way of monitoring the external and internal marketing environment. 4.1. Analysis of Strengths and Weaknesses This analyses the internal environment of a company. According to our comprehensive observation and analysis, the following Strengths and Weaknesses of Mini Co-op city are identified. 4.1.1. Strengths †¢ As the cost of living is relatively high, this cater to low income earners by providing commodities at controlled prices, which results in lesser price fluctuations. †¢ Samurdhi beneficiaries receive stamps of Rs.240, Rs.340, Rs.540 per month to purchase commodities. 4.1.2. Weaknesses †¢ Lack of parking facilities. †¢ The name board is not attractive and eye catching. †¢ Arrangement of goods and layout is ineffective. †¢ Display has not been utilized in correct manner and the eye level shelves are empty. †¢ They are practicing the sales oriented concept, not the marketing oriented concept. †¢ No marketing and promotional effort. †¢ Lack of staff and currant members are not enthusiastic. †¢ The place in which outlets are located is not convenient. 4.2. Analysis of Opportunities and Threats This analyses the external environment of a company. According to our observations, we identified following Opportunities and Threats of Mini co-op city. 4.2.1. Opportunities †¢ Existence of a network of branches and opportunity to further expand it through government fund allocation. †¢ With terrorism coming to an end and achievement of peace, ability to capture new North and Eastern market which attracts relatively low competition. 4.2.2. Threats †¢ Limited availability of funds. †¢ High political influence and change of political parties will affect entire policies and practices. †¢ Higher competition faced retail sellers and well organized chain of supermarket

Marketing orientation of nike

Marketing orientation of nike Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably  [1]   In details of this definition, marketing is a management process where all the activities and tasks are coordinated and performed by both individuals and equipment. By identifying a group of customers their needs, interests and helps them to get goods in a reasonable price with good quality. Not only these, expecting them for the next time and which will make business profitable. The definition provided by the Philip Kotler is- Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others  [2]   In this definition Kotler said, marketing is a social process means by researching market identify the consumers how they behave and attitude, consider and think about a product; how a particular product is good enough to satisfy buyer wants and needs; also how it is well enough to feel them grater to make and exchange with good value for the product. From my own definition- Marketing is a managerial and social process where organisation performs or does activities to ensure and identify customer needs and wants are fulfilled, satisfying them by creating products or services with the exchange of value through ensuring the profitability for the organisation. 1. B Marketing Orientation The meaning of marketing concept for an organisation is that, they are aimed all of it efforts to keep closer themselves to the customers for satisfying them by the services or products around the needs and wants and stay always a step ahead from their competitors. Basically the major objective is for the organisation to create a centre of attention of their products to the customers.  [3]   Basically marketing orientation is an approach to business that centres its activities to satisfy the needs and wants of its customers. Marketing orientation is really a good range of activities where it is necessary to make sure that all the marketing researches are about to invent the customer needs and requirements. The marketing orientation concept is based on the following three pillars- Nike are strongly customer-focused, heavily committed and give the superior value for customers. These company shares an absolute dedication to sensing, serving and satisfying the needs of customers in well-defined target markets. They motivate everyone in the organization to deliver high quality and superior value for their customers, leading to high levels of customer satisfaction. These organizations know that if they take care of their customers, market share and profits will follow.  [4]   1. C Selling vs. Marketing concept and which one best describes for Nike Selling orientation is a kind of marketing activities where business tries to influence or persuade customers to buy their product or service. It sees its work as getting the interest of potential customers for their existing products and services Marketing orientation is another part of marketing activities where the company first target a market, then try to discover customer needs and wants, besides some coordinating activities to convince consumers like pricing, design, communication, appropriate delivery, competitive and profitable goods and services. Nike is a market oriented organisation because- Nike has well understanding of its target consumers to construct a greater value for them. Has a good capability to adopt the taste of consumers by time to time. Does research on the competitors to see what strategies are they use to meet the customers need. Has good marketing plans and delivered the promise that they made with customers to give them high quality, appropriate features, design, styles and categories, right price products with availability. By satisfying the consumers needs/wants Nike getting well published in the market place and achieving its objective by making profit. 1. D Implementation of the marketing concept The benefits are: Knowing and understanding the changing needs, wants and desires of athletes and customers to create new innovative products. Look forward to market changes and take action very firstly to those changes. Strong brand image with consistently increase the number of people satisfied. Improve stakeholder benefits and maintain strong share values. Leading the market with advance thought and technology.(Nike+, Nike Free) Market research gives a huge priority of product acceptability.( packaging and attractive fashionable design) Sponsoring various celebrity sports personalities and certified teams who are used to get concentration of customers on Nike products. Easily manage the criticism. Powerful advertising of Nike products are creating better market for the company. The continuous improvement of the companys core competence. The costs of adopting the marketing concept are: Heavy investment in the marketing research and product development.(NSRL) High costs of employing the best people in their specialist areas. Using world best players for advertising products. Sponsoring different celebrities and professional teams in time basis. Huge investment on product advertisement before launching in the market. Different promotional costs TV advert, sales promotion and public relation. Distribution costs serving product in different channels. Communication costs- dealing differently with a range of different market segments. Heavy cost of maintaining large and expensive website. Task-2 2. A Macro and micro environmental factor Macro Environmental factor: Micro environmental factor is an external factor that influences the company externally. Social factor Nike brand and its slogan just do it is very well known to people. Consciousness of people about dieting and fitness. Consumers are changing themselves from sports to fashion oriented. Promotional advertising to get more young customers where internet is using as a primary source of information. Sponsoring sporting events and clinics to make good social image. Motivating womens, young consumers for leisure activities. Technological factor: Effective use of IT in the section of marketing information system in every aspect of products from development to distribution. It has advance technology to develop and research their product. Has a great propensity to take on new technology for the product. Heavy design and shape of athletic footwear. Nike has NSRL (Nike Sports Research Laboratory) which is offer new ways to improve existing products. Micro environmental factor: Profit margin for Nike 5 years average: 46.8% (Gross Margin) 9.3% (Net Margin) Structure- Nike has a matrix structure and there geographical structure consists of with NAFTA (USA, Canada, and Mexico), EU, EMEA and Asia Pacific. Technological development- For developing and executing idea Nike has APE, NSRL and it also has tax expert economists which focus in the reduction of future costs. HRM- Orthopedic Experts, Rubber Technologists, Production Engineers who are Involved to find out the right people and product for the company. Procurement- Nike buys its raw materials in bulk size, use labors and other services in the same countries where manufacturing takes place. Inbound Logistics China, Vietnam, Indonesia and Thailand. Operations Operating their business in more than 160 countries where most of the production is occurred in China, Thailand, Indonesia, Malaysia, Vietnam, Turkey, Sri Lanka, India, Cambodia, Taiwan, Mexico and Israel. Outbound Logistics They sell their product to the retailers, via internet and with 700 contract shops in the whole world. Sales Marketing Secret Tournament campaign approach- TV internet ads, retails, consumers events, public relations.  [5]   6 Value Chain Analysis 2. B Segmentation criteria Geographic Segmentation Geographic segmentation is about dividing the market within diverse geographical part for example- in cities, town, nations, countries and regions. Nike footwear is really famous in the part of EU, EMEA and Asia Pacific currently. The objective is to sell this product in those continents where some particular sports is most popular. For example, football, basketball, rugby is widely popular in Europe now-a-days. It is not much popular in south Asia so basically its footwear is advertised more generally in Europe. (Nike, 2009). Demographic segmentation Demographic segmentation divides on age, gender, race, occupation, income, nationality, family size and also on the level of education. Relating to age and income, they target peoples in variety age from young person to middle-aged adults and the income series is basically from middle to upper class. By depends on race and gender it has broadly expanded itself nationally. They do advertise for both men and women for every single race and nationality. Nike really doesnt show off themselves with families but identify with teams. Teams of different sports in the world are targeted by Nike. It also did run ad campaign called stay in school in 1991. Psychographic Segmentation Psychographic segmentation gives a picture about social class, standards, characteristics, and the life style- opinions, beliefs, interests and values of customers. Nike uses athlete where it influences consumer to be interested on their shoes and footwear. Nike promotes a positive and confident attitude, target always those kinds of people. 2. C Target market Young generation (bachelor stage) between 18-30 years old. Because they want to themselves appear to others to be fit, healthy and athletic Because at this stage of age young people prepare themselves to enter into the job market. They are the generation X, they like fashion, sports. Nike uses their sports celebrity to advertise footwear which is fashionable and that make influences them to buy footwear. just do it, write the future are some of slogan that make these X generation very aggressive to do anything good and make the future bright. People between 30-50 years old, middle-high income social class. These people have already been achieved a bit in his/her life and they are now away from the crisis of economy. They have made their status, position in the society, wants to lead life gorgeously with prestige product like Nike. People can show of their status and ability of leading healthy life. Nike advertises its products by using different ways and it targets a particular groups or types of people by ads. Nike targeted men in a way that appeals to masculine values and to women with appeals to their values. Women today want equality with men, to be seen as just as able bodied and finally, both genders will buy Nike because its expensive and shows that they have the money to buy Nike, just as people buy Mercedes cars when a Fiat does the same job. 2. D Buyer behaviour in marketing activities I am going to mention some marketing activities that should follow Nike to take part on buyer behaviour: Psychological forces Motivation- Nike is a top brand with high quality design, style, price and lasting warranty which motivate people to buy Nike. Perception- World reputation, brand image, high features and quality. Personality- to show off to their friends and neighbours that they are fit, healthy athletic types and able to afford Nikes products. Social groups Culture- produce different design product based on the culture. Subculture- example-Air Jordan shoes specifically makes for basket ball game, popular in North America- USA, Canada. Social class- middle and upper classes. Reference group- Popular celebrities, teams and clubs Nike adopt to convince consumer to buy their footwear. Family- Parents want to see their children are athletes, well fitted and healthy which influence them to buy Nike. Situational Factors World brand and fashionable products. 700 contract shops all over the world where buyer can buy. (Over 18000 shops in USA) To show off people the status and ability to buy Nike. New innovative, fashionable, unique design and attractive footwear make interest and desire of consumers to buy Nike. Nike their information search leaves a buyer with possible alternatives, the evoked set. Nike has different features; design footwears which are specially different and suitable for particular work. (Football, soccer, running, skateboarding, cycling etc.). If the consumers are not satisfied on the previous product then they can try new any other model. Nike has so many stores, different products/models, well packaging system and many convenient ways for consumer to buy. Nike is such kind of brand which is persuading consumer decisions to purchase a Nike product with risk free. Good product, consumer feels superior with their whole satisfactory and tells someone about their satisfaction. Information search Internal search, memory. Providing ample information on Nike official site, internet, You Tube, in stores, on TV, radio, newspaper, magazine and public sources about the product. Task-3 3. A. Competitive Advantages Nike, at the present time ahead from their competitors by achieving some competitive advantages through their products. Nike has cost effective management information system(MIS) and many management layer that helps to reduce the overall product cost.  [7]   Continuous training and development program increase the efficiency of workers. By using advance technology and modern machineries they can produce product in a short time with low cost. They find out lowest price of raw materials and use cheap labour from under developing countries. Setting up business near to the suppliers. Huge scale of operation all over the world and where by finding place they minimize manufacturing costs. Selling product in low price where many competitors are visible. Using cheap transport carriers for product. Huge scale of advertising in those countries them running their business. Brand name, equity, image, recognition and world reputation. Using popular athletes for advertising and recommending their products. Trade mark -just do it, write the future and patents. New product development. Giving chance customer to customize footwear in their own style through online. Strong and genius RD, HRM. These are the sustainable competitive advantages that keeping ahead Nike at top position of the market and helping them to take proper advantages from their competitors and achieving the loyalty from the customers. 3. B. Distribution Strategy In fiscal 2009, Nike produced 100% of their footwear in china, Vietnam, Indonesia and Thailand and they distributed this footwear in their own countries as well as USA+ EMEA and Asia Pacific regions. Nike distributes their footwear to the retailers or whole sellers from straight to the factory or distribution centre all over the world through their own websites, direct mail or over the phone. In the distribution centre they inventory all their footwear and deliver them to different place in the world. Nike also uses agents, sales representative to distribute their product. So, in order to increase sales Nike has tried to wide their distribution channels. Not only this, Nike has used internet to distribute product by using virtual stores. They use containers and ships to deliver their product. Apart from, Nike uses future order program which help them to produce the product on time with lean production method and also help them to deliver just in time. Nike gives a good amount of redu ction on their product if resellers buy in a bulk size. Nike can take those steps in below to improve their distribution strategy. Need to build more small and large distribution centre to make product available. Need another centre in a particular area in case of fire or large number of small centres to spread risks. Back up IT system. Using very modern technology to produce, distribute and provide greater convenience and information. To constraint of time and space disappear should use online retailing. Using door to door service system. Cutting down production cost. Depending on the consumer behaviour, Nike should focus on the price instead of brand. 3.C. Pricing A full understanding of production costs, profit objectives, customers, competition, and other market information will help to determine the pricing strategy that best fits for Nike. With this information, the minimum price Nike can charge to break even and the highest price based on an estimate of customer demand. Here I am giving a demand curves for Nike that will help them to make price depends on the market demand. Price( £) Quantity Demanded Total Revenue 50 1000 50000 100 800 80000 150 400 60000 200 300 60000 First of all, Nike works out on diverse factors like market share, opposition, product uniqueness and perceived value of the product. In certain segments they are charging unique prices cause of quality product. They use the premium pricing strategy-fixed price, where they are enabling by the product to maintain its standard in the market. Nike has uniqueness that gives themselves extra value to the consumer. Nike is a prestige product which is highly demanded, where people shows their ability of buying Nike shoes. The image they made to the consumer about their brand which is influenced them to pay high price. If Nike wants then they can apply value base pricing strategy in certain segments. Sales Innovations Early adaptor early majority late majority laggards 2.5% 13% 31% 35% 18.5% High price less expensive good demand well demand not much expensive Then before good price better price  £70  £65  £60  £50  £40 Consumers (100%) Here, Nike charged high price at the beginning and skimming the profit from the market which is helping them to achieve their objectives. They do huge advertisement to make the price acceptable to the consumers and persuade consumers to buy premium product. 3D. Promotional strategy Nike has great marketing communication techniques with high quality products and loyal consumers which helps them to keep stay in the top position from a long time. By doing campaign about the ability of men, women with new fashion, using famous celebrates athletes and teams for advertising which are such outstanding steps they have taken to keep good communication between them and consumers. They have signed top athletes from different background of sports like soccer- Ronaldho, Ronaldinho, basket ball- Michael Jordan, tennis- Rafael Nadal , golf- Tiger Woods, cycling and some of the other sports. Not only these they sponsor local college students also. Nike uses new geographical area to promote their new product. Advertising on the TV- write the future, just do it contains slogan, internet- YouTube and other sites, broadcast which helps them to break the geographical barriers and increase the ability to reach people on the other part of the world. Sponsoring in different social activities where people or players wear Nike logo contains dresses; sales promotions like discounts, coupons and to keep good relation with the public they release their own press and magazine and take part on the events. Apart from, different tactics they use in advertising on TV which diverts consumer to visit internet to Nike website to see the finial ends. All those things are integrated Nike to meet its specific objectives in an efficient way. The objectives are included- new customers, new geographical areas, retaining the regular customers and bringing back the lapsed customers. Task-4 4. A. Marketing mix Nike is mainly footwear company but they also produce other apparels and stuffs as well. So for this section my choice is Nike footwear. The two marketing mixes that I have chosen for Nike they are- Sponsoring events Exhibitions or Fashion shows Sponsoring events- Nike might sponsors different community events like as local sports team, by doing music concerts or sports quiz in the city centre, school sports days, boys scouts and girls guide events or local community events for kids to show off their products while advertising the events as Sponsored by Nike. They could contribute some money there to make those events great to the people. Here, Nike aimed to target local communities and familiar themselves with Nike footwear, to make feel people price is not always a matter where brand, quality is visible and Nike is always with them in everywhere. Not only that, by doing this they can do some free publicity, can bring the attention and also can get opinions from different people. Fashion shows- Here, I am suggesting Nike to arrange 250-400 Nike fashion shows in posh restaurants to show and sell their fashions to the kind of people who can afford them. The restaurant wouldnt charge for entrance because it would bring them loads of new people who had never been there before and they could sell food and refreshments. But Nike could charge a small entrance fee and give the money to a sports charity thereby getting extra free publicity. Nike would of course advertise these fashion shows in banners or newspapers or in the posters. By doing these Nike can target richer class of people and can make influence to buy Nike prestige footwear to show their personality, ability to buy such brand and expensive footwear like Nike. 4.B. Marketing excellence is a key success factor in virtually any industry or company focused on consumer products or services. Defining what marketing excellence really means and how to mobilize the organization to achieve that goal, however, can be extremely challenging. Marketing products and services to organization has some good differences between them. For organization, marketing products are those activities that is related with products and a company does those activities until sell product to the end users. For Nike, they buy their raw materials from different manufacturer in a bulk size. For example they produced shoes, in the perspective of organization they need to count its ownership for the product which includes with product delivery costs, holding costs in stock and other costs like research and development etc. Not on these, they think about the quality as well. On this section organization buy product in bulk size in a very cheap price which is necessary. If unnecessary things bought by company which might affect the whole company in financially. On the other hand, marketing services are those work that company does to sell its product to actual consumer. On here, organization try to find out the way which will be useful to get/attract more consumers where it is imperceptible for marketing products. This is a common divergence between marketing a product and service. Here, organization puts lots of attempt to make desirability of its consumer. 4.C. In shortly, international marketing is a kind of marketing where a company setup his business in different foreign environment, consumer, laws and regulations. On the other hand, domestic marketing is all about running the business in the local/domestic market. In the aspect of Nike, there has many differences between those two markets. Cultural differences- Diverse and multicultural people who has different religion, taste, fashion, ideology and living standard. Different from social, economical, political and methods of doing business. Suppose Nike in China is completely different form Nike USA from the policies and ways of doing business. Market- Wide market with a number of competitors, challenges, risks, complexities and expensive. Different currencies which can varies time to time. The rate of customs duty, VAT or sales tax charged on the product. Changes to the products because of standards, voltages or average sizes of the population. Different language- Due to a language barrier it is more difficult to obtain and understand research data in international marketing. Promotional messages need to consider dozens of cultural differences between different countries. For example, for advertisement Nike uses different athletes depends on the country. By considering the differences in languages, expressions, habits, gestures, ideologies Nike develops their promotional messages. Those are some of the areas that makes difference between the international and domestic market for Nike.

Man Is Our True Enemy :: essays research papers

Once someone said Man is our true enemy. And that person was right. In the modern time (now) the word enemy means: A hostile power or force such as a nation. As an example let’s take the Middle East nations suck as Iraq. We can also be our own enemy. How? By testing nuclear devises or dispose of hazardous materials in the environment suck as potation. Why are we been our own enemy? By trying to develop our selves we extract negative effects out of our positive efforts. Example we make fire to warm our selves and to kook our food to be able to survive but in the same time we are killing our planet by the CO2 which is drown out from the fire and which enhances the green house effect which is already above normal. Another reason is that it is in man’s nature to desires more in economical and territorial means. For example a president of a certain country would give order to create weapons off mass distraction, which explode at an imaginary force. And he would use them to slather millions of innocent individuals just to achieve his goal. This was proven to us in the Hiroshima and Nagasaki nuclear bombing. We are also our enemy in our awry day lives. Example Transportation such as unsafe vehicles likes cars, motorcycles and airplanes. In fact 40% of all unnatural deaths occur in vehicle accidents. We also harm our self in nourishment by eating unhealthy products, which have artificial color and flavor, which result in heart diseases and strokes. Another reason we are our own enemy is because we made our selves weak and entirely dependent on technology. For example when the Y2K will come we will to totally unprepared. The water filtration, electricity, gazes, hitting, and bank machines would not work. That means on January 1 2000 we will be left in dark, cold, thirsty and hungry. We would not be able to receive money because computer does the paychecks, and we could not take money from our account because the bank machine would not work.

Advanced industrial business management

Globalization is actually the process of economic, technological, political and socio-cultural forces i.e. globalization refers to the adaptation or development of values, knowledge, technology and behavioral norms across different societies and countries around the world.The characteristics of globalization are mostly linked with global networking (i.e. internet, electronic communication or technology and many more) with interflow of information in the economic, social, political and cultural learning areas, interflow between international alliances and competitors, international collaboration and multi-cultural integration and global village and technology.Globalization amplifies the cultural diversity of an organization and the company needs to be aware of the culture diversity within the organization so that they can guide the managers when they take decisions. Managers need to further their contributions to the organization by being informed about cultural differences among the company’s international operations.The company’s role is not to object to or block technology transfers or other innovations to facilitate them. The growing globalization of business also means grater movement of employees among countries. (Edwards, 2006)Global ExpansionCompanies large and small believe in global expansion and the companies find that thinking globally can provide them with a competitive edge over their competitors. International markets provide many opportunities for companies to expand themselves. Large companies are the ones who carry out international business .Companies who are global or in the global or stateless stage of international development transcend any single home country. The companies operate in a global fashion, making sales and acquiring resources in countries where the cost is the minimum and where a lot of business opportunities are there.At this stage, companies have their offices located at different locations around the world wit h total control and ownership. The companies that operation internationally encourages free flow of ideas, products, manufacturing and marketing among countries so that they can achieve great efficiencies. (Daft, 1997)Ways to ExpansionThere are different methods of global expansion for any large company. All companies have a couple of ways in which they can expand their business globally. One if the ways a large company can expand itself it through seeking out cheaper sources for supplies and looking for cheaper suppliers who would supply the company offshore, this process is called the outsourcing method.Another method for a company to expand globally would be by developing markets for the company’s finished products outside the company’s home country, this may include licensing, direct investment or even through exporting etc.This kind of method is called the market entry strategy where the company introduces itself and its products for selling in a foreign market. W hat happens is that the most companies start with exporting and they work up to direct investing in the foreign market. The different ways for a company to expand itself globally are as follows:-OutsourcingOutsourcing here is being referred to as global sourcing or outsourcing, basically means engaging in the international division of labor so that the production of the company’s products can be done in the cheapest sources and supplies available to the company.For example, the company may take away a contract from a domestic supplier because the supplier was providing the company with expensive materials and can replace it with a supplier in Far East because that supplier is providing with the cheapest material for the production of the products. Outsourcing is mostly conducted by the company so that it can increase its profits. (Fullmer, 1983)ExportingWith the help of exporting the company can maintain its production facilities within the home nation and then transfers the product for sale in the foreign market. Exporting basically helps the country to market its product in other countries at modest resource cost and with very minimum risk for the company and the country.There are some large companies that usually do not want to be involved in any kind of investment in the foreign market, therefore for such companies who want to expand globally usually export their product to the foreign markets like Gerber Scientific Inc. (high-tech equipment supplier).LicensingWith the help of licensing a company in one country makes certain sources available to companies in another country. These resources include technology, managerial skills, patents or even trademark rights. Franchising is a form of licensing in which the franchisor provides foreign franchises with a complete package of material and services, which include equipment, products, product ingredients, trade mark and trade name rights, managerial advice and a standardized operating.Some of the best k nown international franchisors are the fast foods chains and coffee shops like Starbucks, Costa Coffee, Burger King, Dunkin’ Donuts, KFC, Pizza Hut or McDonald’s. Licensing and franchising offer a business company relatively an easy access to international markets at low costs, but the limit its participation in and control over the development of those markets. (Fullmer, 1983)Direct InvestmentDirect investment can be described as a higher involvement of the company in an international trade. Direct investment means when the company is involved in managing the productive assets, which distinguishes it from the other entry strategies which stops less management control.Joint venture is a also a part of direct investment which can be defined as a variation of direct investment in which the company would share costs and risks with another firm to build a manufacturing facility, or to develop new products or even to set up a sales and distribution network. (Fullmer, 1983)C onclusionThis paper basically stresses on the growing importance of an international or global perspective of the company that how it can expand itself.Large companies that have been a huge success in their home countries have begun to expand their business overseas and are preparing themselves even now to withstand domestic competition from the foreign markets competitors. Business in the global arena involves risks and difficulties that have to be faced by the company’s management.ReferencesDaft, R.L. (1997) â€Å"Management†. Orlando: The Dryden PressDavid Roman (2008), Going Global, Available from , on 5th December’08Edwards, W. (2006), ‘Why go global? Compelling reasons to expand internationally’, Available from < http://www.allbusiness.com/retail-trade/4017371-1.html>, on 5th December’08Fullmer, R.M. (1983) â€Å"The New Management† New York: Macmillan Publishing Company

Culture of Curacao Essays

Culture of Curacao Essays Culture of Curacao Paper Culture of Curacao Paper We Interviewed people from Curaà §ao decent, studied the culture of Curaà §ao via movies, books and music and we did search about Curaà §ao in on the internet and books. General information: Curaà §ao is an Island in the southern Caribbean Sea, off the Venezuelan coast. Curaà §ao Is the largest and most populous of the three BBC Islands (for Aruba, Bonfire, and Curaà §ao) It has a land area of 444 square kilometers and a population of 141 ,766 (January 2009) Fashion and dress codes The locals of Curaà §ao dress fashionably, particularly for indoor events in the evening. Unlike evening parties the dress code for outdoor festivals is casual. Because of the strong trade winds that the Island has makes the wearing of skirts a problem. In some of the Curaà §ao restaurants the wearing of shorts or sandals is prohibited and some of the casinos require formal wear to enter the building, like gowns for women and jackets for men. Clothes that are a revealing a lot of skin and the wearing of bathing suits are not appropriate in public areas other than the beach of the Island. If you want to go hiking in the countryside, you should bring hiking shoes and long pants for protection from the cactuses that grow there. Psychical and personal space The Netherlands Antilles have a density of 198. 000 people on 800 kilometers of land. It is on the 53rd place of the density list of countries and dependencies. We learn that Curaà §ao Is a high density country but because Curaà §ao is also known for its hospitality we learned that people from Curaà §ao are used to crowded rooms and houses and are happy with this fact because they have all kinds of family around them. You can also compare this to the personal space that Curaà §ao need. They are used to have a lot of people around them and Curaà §ao are not often by themselves, most of the time they have a whole group of family and friends around them, that means that they need to share a lot of things like rooms and belongings ND that they do not have a lot of personal space. Language Scraped culture embraces many languages and although Dutch is the official language of Curaà §ao we see that English, Spanish are also spoken all over the island. Besides that, many residents of Curaà §ao speak Appointment, a mixture of Spanish, Portuguese, Dutch, French, English, and Arrack Indian. This language was first discovered in 1775 correspondences on the island and in 1802 the language was officially recognized. The word Appointment is derived from the Spanish appear which means to speak or to converse. The languages was original a language between slaves in the 17th century. Appointment is spoken on all kinds of levels in Curaà §ao society and is a key element in the identity of the island. Time: People from Curaà §ao are not very punctual; they do not take time very strict and have a ladybird attitude towards it. When you meet up with someone in Curaà §ao they are easily a quarter late because other things have come up in the meantime. Because it is very common to arrive late on the island, people from Curaà §ao do not have troubles with it, but when people from Curaà §ao arrive in other countries like The Netherlands, The United States or Asia they might come off as lazy or uninterested. History The original inhabitants of Curaà §ao were Arrack Meridians until a Spanish expedition under the leadership of Alonso De Qaeda set foot on the island in 1499. The Spaniards exported most of the indigenous population to other colonies where workers were needed. In 1634, the island was occupied by the Dutch. The Dutch West India Company made Curaà §ao a center for the Atlantic slave trade in 1662. The slave trade made the island affluent, and led to the construction of impressive Leonia buildings. Curaà §ao features architecture that blends Dutch and Spanish colonial styles. During the 18th and 19th centuries, the island changed hands among the British, the French, and the Dutch several times. Stable Dutch rule returned in 1815, at the end of the Napoleonic wars, when the island was incorporated into the colony of Curaà §ao and Dependencies. The Dutch abolished slavery in 1863. The end of slavery caused economic hardship, prompting many inhabitants of Curaà §ao to emigrate to other islands, such as to Cuba to work in sugarcane plantations, this all changed when oil as discovered in 1914 in the Marabou Basin town of Men Grandee. In recent years, the island had attempted to capitalize on its peculiar history and heritage to expand its tourism industry. In 1984 the Island Council of Curaà §ao inaugurated the National Flag and the official anthem of the island. This was done on July 2, which was the date when in 1954 the first elected island council was instituted. Since then, the movement to separate the island from the Antilles federation has steadily become stronger. I nee name curaà §ao Is earlier Trot ten spinals word Carbon (tons word means heart in Spanish) for the heart shape of the island. Later this name became which Curaà §ao, derived from the Portuguese word for heart, Core#o. Heritage Curaà §ao is literally a melting pot of different kinds of cultures and people. Curaà §ao is a very diverse in heritage and ethnicity. In fact, 50 different ethnic groups are living on the island of Curaà §ao. This leads to the island having a very rich and vibrant culture. The islands residents, most of which are of European or African descent, represent various cultural heritages and have strong sense of cultural awareness. The influence of European / Dutch culture on Curaà §ao is evident throughout the island, from the centuries-old colonial buildings to the remnants of plantation life seen in the lanthanide houses. Traditions and the local cuisine of Curaà §ao also demonstrate their cultural identity and the diversity of the Curaà §ao culture is the reason why people from the island are always very open and welcoming to foreigners are able to adapt in other countries easily. Way of living A lot of tourists and foreigners see Curaà §ao as a tropical paradise, but when you look loser you see an island that is terrorized by poverty, drug use and human trafficking. A lot of people in Curaà §ao do not have a lot of money to spend and they are living a poor life. Besides that we see a lot of drug use and drug trade in Curaà §ao, where a lot of drugs (especially cocaine) are shipped to European countries by boat or by airplane. What keeps them busy Curaà §ao people do all the things that we do on a regular day basis. They go to school or to work and when they come home they find time to relax or do other things for relaxation. What differs Curaà §ao from our country is that people from this island re big on spending quality time with family and on eating and drinking together. People from Curaà §ao can spend half a day in the kitchen to prepare a delicious meal for family and friends while in The Netherlands we get something delivered or quickly cook and eat our evening meal. How can the increased knowledge of another culture improve the work of a multicultural team? The reason you need knowledge of another culture to improve the work in a multicultural team is because you need to know a little of the other persons background to know what how they are and what they are used to. You need to know owe the other person in your team behaves, what he likes and dislikes and what he is used to, to work with him or her in harmony. T you ah not Know want tons person Is uses to Ana want nee Likes Ana Lossless, you can hurt him with little things he doesnt know of and that can influence the cooperation of you together. You can compare this with the communication model. When you send your co-worker a message it can be perceived wrong because of its culture, habits and customs and if you do not know this you can easily misunderstand the situation and mistreat the co worker that doesnt know what he has done wrong. In Curaà §ao culture for example it is normal to be 5 to 10 minutes to late when you meet up with someone, but if you do this in another country where time is taken very seriously then you might be in a lot of trouble for being late. When you are in a multicultural team you need to know this of each other so you can remind other that this is not the way things work in your own country. 2. Can this increased knowledge of another culture be utilized by a global organization and if so how? The increased knowledge we now have about Curaà §ao is really useful to a global organization.

Criminal Justice Term Paper Topics

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