The paper subject is Human Resource management Essay

The paper subject is Human Resource management - Essay Example It was started with the help of three associates namely Jerry Baldwin, Gordon Bowker and Zev Siegl with the desire to offer best quality of coffee to its customers (Scribd, n.d.). The prime objective of Starbucks is to offer its target customers with finest Italian coffee in order to enhance customer loyalty and satisfaction. In addition to coffee, Starbucks also provides varied types of food items and roasted coffee beans as well to its consumers. Moreover, it also attempts to attract large number of customers in order to augment its corporate image and brand identity in the market among other competing organisations. The objective of the paper is to highlight the importance of Starbucks along with preparing a performance management system in order to assess the performance of a shift supervisor. Moreover, it also highlights varied types of performance management approaches in order to augment the performance level of a shift supervisor of Starbucks. Performance management is referred as the method of creation of a uniform working environment, which can facilitate individual employees to augment their eminence of performances. It is also described as the process of examining and investigating the level of performances of an individual in order to attain the desired results (Kansas Department of Administration, n.d.). The main focus of performance management is to identify the areas for providing job enrichment training and to instruct the employees in order to achieve the required level of performances, which is shown in the below figure. Moreover, performance management is also essential, as it would facilitate an individual to attain recognition for his/her job performance. It also enables to identify the areas in job description that require to be worked upon in order to eliminate certain deficiencies within an individual. It is extremely essential for an organisation to sustain in this era of competitiveness